Tuesday, 18 August 2015 13:23

Deakin teams up with Credly on credentials initiative


DeakinDigital, a wholly owned subsidiary of Deakin University, has formed a strategic partnership with Credly to deliver its new credentialing program; which Deakin says is a world-first alternative to traditional education models.

The partnership with Credly will enable DeakinDigital users to manage and share the digital badges they earn in places where they want to be recognised for the full spectrum of their skills and knowledge.

“This is an exciting time for DeakinDigital,” said Allyn Radford, DeakinDigital CEO.

“We believe Credentials are the new currency for careers, and are delighted to be partnering with Credly to promote the recognition and adoption of badges and credentialing as an alternative to traditional education models.

“We regard Credly as market leaders in Digital Badges. Their drive to empower the recognition of lifelong professional achievement demonstrates real synergy with the vision of DeakinDigital.

“This opens the door for a significant ongoing strategic partnership.”

Radford said that, through Credly, credentials can be easily displayed across a range of platforms, such as searchable LinkedIn profiles, employer talent management systems, e-portfolios, social networks, online communities and websites.

“The true value of digital badges emanates from their relevance to the needs of real-world employers and the credibility of the organisation from which they are issued,” said Jonathan Finkelstein, CEO of Credly.

“By creating a formal pathway between Credentials and the Deakin University Master of Professional Practice (IT) via a single capstone unit, DeakinDigital has achieved a world-first and firmly established itself as Australia’s market leader in credentialing.

“This type of pioneering innovation will go a long way in setting up DeakinDigital-issued badges to be one of the most trusted and respected Credentials in the employment market.”

Radford said the capstone unit will be made available through Deakin University from 2016 and could potentially halve the time and cost of earning a Masters Degree.

DeakinDigital’s model enables career and life experience to be converted into independently verified and validated Credentials – showcased as digital badges – that are able to demonstrate a range of professional skills to potential employers.

Digital badges allow professionals to take control and manage how they share or display their capabilities in any setting where their qualifications matter, to demonstrate their suitability for a role or task.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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