Friday, 18 November 2011 16:14

WOW it's YOW!:'Rock star' developers descending on Australia

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The so-called 'rock stars' of the software development world are coming to Australia to attend the internationally recognised YOW! software developer conference which will kick-off in Melbourne in 10 days time and move on to Brisbane next month.


Co-organiser of YOW!, Dave Thomas, said the organisation has partnered with Professional Recruitment Australia (PRA) to put on the conferences which he says will attract international experts from the YOW! global network of 400-plus authors and 'thought leaders', presenting the latest practices. 'There is no other conference or event in Australia with this number of international experts,' Thomas said.

'This year more than ever, we will support developers and ICT leaders to stay on top of technologies, practices, tools and methods,' he added.

The event includes numerous workshops in Melbourne on 28-30 November and a two-day conference on 1-2 December, as well as a two-day conference in Brisbane on 5-6 December and workshops from 7-9 December.

Thomas says that guest speakers from IBM, Google, Oracle, Mozilla, and respected authors and thought leaders in the software industry such as Mary Poppendieck, Mike Lee and Simon Peyton Jones, will all be presenting their latest methods and participating in workshops.

PRA co-director, Matt Gordon, said the partnership between PRA and YOW! is yet another step forward 'towards the type of support the ICT industry needs.'

'Research shows that we are heading in an environment in which skills shortage already visible in Australia's information and communications technology sector will become critical. Personalised communication and stakeholders' personal development will ultimately leads to brand loyalty. It is the only way for our industry to move forward,' said Gordon said.

Gordon urged Australia software developers to attend YOW!, saying that 'because a conference of this calibre rarely reaches Australia's shores, it's a once a year opportunity for the best of the best to meet up."

Software Development Australia


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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