Wednesday, 16 May 2018 17:03

Sidekicker claims 'Australian-first' benefits program for its 11,000+ on-demand workers


On-demand employment marketplaces seem all the rage, with A/NZ-based Sidekicker stating it's "leading the way in developing and implementing a benefits program called ‘Unleash’ for its 11,000+ casual employees known as 'Sidekicks'".

Sidekicker. Founded in late 2012 and significantly invested in by employment marketplace Seek, the company bills itself as "A/NZ’s leading on-demand staffing platform, using technology to revolutionise the way businesses hire, manage and pay temporary and casual staff".

Proudly boasting of having achieved 7x revenue growth in 2017, and expanding operations nationally in Australia and New Zealand, the company impressively placed in the Top 20 in Deloitte’s Tech Fast 500, APAC".

Sidekicker chief executive Tom Amos said the company's "overarching mission is to give people the power to reach their potential – whether that’s by providing easier and more convenient access to work, or helping businesses better manage their flexible workforce in order to optimise their overall business operations".

He also said that "rolling out a long-term benefits program for this growing flexible workforce is a natural extension of the company’s mission".

What the company has done is to carried out A/NZ’s "largest ever survey of 11,123 temporary workers to find out their drivers and motivations for engaging in on-demand work", and it "used these insights to design a culture-focused benefits program called ‘Unleash’".

Amos added: “The results of this survey have given us invaluable insights into the key drivers and motivations of the Sidekick workforce.

"Armed with this insight the goal of the Unleash program is to provide our Sidekicks with easy access to holistic services and tools across education, finance, health, and wellness - all areas that are of importance to them. We created the program to provide our Sidekick community with greater opportunity to learn, upskill and progress both personally and professionally.”

So, what else did the survey uncover?

We're told that it found "77% of Sidekicks rated job flexibility higher than job security, full-time hours and career development. When asked why they opt for flexible engagement instead of full time work, 82% gave at least one response indicating a desire for a holistic approach to work/life balance".

When asked what would be the most valuable support Sidekicker could offer them:

  • 44% of respondents said training;
  • 12% said access to transport; and
  • 18% said more information around financial literacy.

In response to the survey results, Sidekicker tells us that it has partnered with the following businesses, with the view to extending the program substantially in the coming months:

  • GoGet – free membership with leading car-sharing service, to assist Sidekicks with finding transport to get to work if public transport is not an option.
  • Wealth Enhancers – a Gen Y financial planning firm that will deliver exclusive online courses, financial advice and coaching to help Sidekicks take control of their finances.
  • The Mind Room – for mental health, wellbeing and performance support.

Tristan Sender, chief executive of GoGet, said: “Our mission is to provide Australians with a convenient and affordable alternative to the private car. By being part of Sidekicker’s Unleash program, we are giving a new generation of workers easier access to car sharing, helping them live better and greener.”

Sarah Riegelhuth, chief executive of Wealth Enhancers, said: “We truly believe millennials in Australia have the opportunity to become the first financially free generation our country has ever seen, and we’re doing everything we can to help them get there. The opportunity for us to partner with Sidekicker and their Unleash program means we can help more millennials achieve their financial goals, faster. It’s incredible to see Sidekicker understand the value of a financially empowered workforce, and it’s inspiring to see them put this at the forefront of this program.”

Dr Jo Mitchell, co-founder and director of The Mind Room, said: “We’re all about sharing psychological tools and knowledge to empower individuals and workplaces to thrive, not just survive. When people know more about how their minds work, they suffer less and live more meaningful, connected and satisfying lives. We are thrilled to see a young organisation like Sidekicker taking active steps to value their staff’s mental health and well-being.”

Under the umbrella of the Unleash program, Sidekicker says it has also formed "various training programs, partnerships and associations with a number of institutions including prestigious hospitality schools, TAFEs and Universities – including the University of Queensland Employability Centre. This gives Sidekicks the chance to gain qualifications and skills in industries showing strong demand in job opportunities, ultimately keeping Sidekicks relevant to the workforce, and allowing them to develop their careers".

On top of all this, Sidekicker proudly boasts being "recently recognised by the Australian Hotels Association as a finalist for WA's Best Hospitality Service Provider Award and WA's Best Hospitality Technology Provider Award", with the company also having "just been named as an Employer of Choice for Communication and Remuneration by Human Resource Director Magazine".

So, there you go. If you're "looking to be part of the new, supported model of flexible work", you can apply to become a Sidekick here

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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