Schwartz first realised how useful Dropbox was in allowing him to edit files on his computer and, without any effort at all, share these online to his nuptial-seeking clients.
This is because Dropbox allows users to make a folder public; anything stored in it from then on is viewable to others across the Internet (provided you send them a link so they know where to look).
This means Schwartz can work on a couple’s wedding ceremony on his own computer. He never has to send it as an e-mail attachment because his clients will always be able to see the live version online by following the one and same link each time.
When Dropbox released the iPhone (and iPod Touch) client this offered Dropbox on-the-go. Files and folders, photos and links, all became viewable from the Apple handheld devices anywhere you could get online.
This gave Schwartz another idea; rather than use his traditional, classy, full-grain leather notebook to present the ceremony itself from he could even conduct the ceremony direct from his iPhone. No more printing, no worrying about having the wrong version.
Mind you, Schwartz is yet to take that bold step, replacing the officiate’s book with a svelte gadget but it’s the 21st century; no doubt before long there’ll even be an augmented reality app to beam absent friends and family into the wedding photos.