Wednesday, 11 November 2020 07:38

Indian PC market booms in third quarter, best in seven years

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Indian PC market booms in third quarter, best in seven years Pixabay

The traditional PC market in India — desktops, notebooks and workstations — saw growth of 9.2% in the third quarter, technology analyst firm IDC says, attributing this to the demand for e-learning and remote working.

The third quarter saw 3.4 million units shipped which made it the best showing in the last seven years, IDC said in a statement on Tuesday.

While the commercial sector had limited government and education projects, consumers were responsible for 2.0 million shipments, or growth of 41.7% year-on-year and 167.2% quarter-on-quarter.

Apple recorded its best quarter, with its shipments growing by 19.4%, and while new entrants into the traditional PC market — like Xiaomi and Avita — also fared well, they were unable to break into the top five.

Bharath Shenoy, market analyst for PC Devices at IDC India, said: “There is still a lot of uncertainty if and when will the schools and colleges return to physical classrooms at full strength. This is forcing students to manage all their learning virtually.

"This demand is expected to stay strong as India remains under-penetrated as far as PCs are concerned. To add to this, the growing broadband connectivity in the country is making online learning easier for students. Hence, this opportunity will continue to be relevant for PC vendors for at least a few more quarters.”

india pcs 3q idc

With the demand for notebook PCs remaining much higher than current supply, IDC said it was likely to lead to another strong quarter of shipments in the fourth quarter.

While businesses continued investing in PCs for business continuity planning, the number of big deals had dropped compared to the second quarter, the company said, leading to 3.1% growth in this space.

Notebook shipments grew at a strong 70.1% year-on-year as businesses showed a preference for them over desktops.

"SMBs resumed their purchases after taking a slight pause, as business operations started for most of the sectors with a relaxation in the lockdown restrictions," IDC said. "Shipments to this segment grew 5.5% year-on-year in the third quarter. However, this growth can also be attributed to channel procurement for better control over inventories amid the uncertain supply situation in the ecosystem."

The top five vendors were HP, Lenovo, Dell, Acer and ASUS.

“Anticipating a longer work from home possibility, enterprises are getting ready for a larger mobile workforce and keep reducing their dependency on desktops," said Jaipal Singh, associate research manager, Client Devices, IDC India.

"Also, SMBs started showing more momentum and will be critical in sustaining the ongoing growth in the commercial segment. Unfortunately, shortages of some key components continue to be a challenge. Vendors who can manage the supplies of these components will benefit from this opportunity more as there is still a lot of untapped demand for PCs in the country."


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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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