The Australian crowdsourcing start-up has a network of 1,004,000 freelance designers with a gross combined income of over $62 million since the company’s launch in 2008.
The designers in the platform have created over 26 million designs for hundreds of thousands of customers, from small businesses to international brands including Virgin, Amnesty International, and Harvard Business School, across 195 countries.
It has raised over $20 million in venture capital, including a $10m pre-IPO fundraising earlier this year, to grow its subsidiary DIY branding platform, BrandCrowd.
With the global freelance economy expected to surpass US$455 billion by 2023, people all over the world are embracing the flexibility and autonomy that freelance roles provide.
Having grown 32% in the year preceding the pandemic and skyrocketing further once lockdowns hit, the Australian gig economy has been responsible for supplementing the incomes of many while providing the main source of income for others.
“The pandemic saw many businesses close their doors for good, but over the last year, we’ve seen a huge number of new small businesses and side hustles get launched with new logos from DesignCrowd or BrandCrowd - which is great to see as new small businesses can help Australia and the world recover from the pandemic,” DesignCrowd CEO Alec Lynch says.
“Growing our network of freelance designers to one million globally means we can support more businesses than ever before to launch their company with the most creative and cost-effective design available anywhere in the world,” Lynch concludes.