So far, almost all Apple Store openings in Australia have taken place on Saturday mornings, the exception being the Sydney CBD store which opened at 5pm on a Thursday. Apple Store Castle Towers is following in the footsteps of its big brother in George Street by opening at 5pm on Thursday August 19, 2010.
Opening on a weekday evening may discourage overnight queuing by those keen to be among the first through the doors of the latest Apple Store. Celebratory activities typically include free t-shirts for those near the front of the queue.
Apple traditionally doesn't officially admit to the existence of a store-to-be until the last minute, but one of the first indications of a new store is when the company mentions the location in the employment section of its web site. In the case of Castle Towers, this occurred back in February.