Wednesday, 08 August 2018 12:14

Ola to enter UK ride-sharing market following Aussie expansion


Ola, which bills itself as "one of the world’s largest ride-hailing companies, and India's most popular transportation platform", has announced its plans to enter the UK, bringing "a dynamic, responsible new service to the market".

Planning to expand across the UK by the end of 2018, with operations to start in South Wales and Greater Manchester shortly, Ola is exuberant over its continued global growth.

The company has already successfully launched in Australia, across Sydney, Melbourne, Perth, Adelaide, Canberra, Brisbane and the Gold Coast this year, and has now "obtained licences to operate in South Wales and Greater Manchester, and will launch operations in South Wales within the next month".

Ola says it will be "the only ride-hailing app in the UK that offers passengers the option of PHVs and Black Cabs through one consumer-friendly platform, which will in future see additional transportation options incorporated for greater passenger choice".

The company reports "working with local authorities across the UK to expand nationwide by end of 2018".

Ola says it places "drivers at the heart of its approach, providing the industry’s leading commissions, resulting in higher earnings and daily payments.

"Ola seeks to lead the industry with its approach to passenger safety including DBS screened drivers and processes such as 24/7 voice support, options to share ride details with emergency contacts and in-app emergency features. Ola is recognised for its collaborative approach, working with national governments and local authorities, to help solve transport mobility issues in innovative and meaningful ways."

Bhavish Aggarwal, co-founder and chief executive of Ola, said: “Ola is excited to announce its plans for the UK, one of the world’s most evolved transportation markets. The UK is a fantastic place to do business and we look forward to providing a responsible, compelling, new service that can help the country meet its ever demanding mobility needs. We look forward to our continued engagement with policymakers and regulators as we expand across the country and build a company embedded in the UK.”

As noted above, Ola’s entry into the UK follows its "successful launch in Australia in February 2018, where it now operates in seven major cities. Over 40,000 drivers across Australia have registered since its launch in February and have completed millions of rides".

"Ola now conducts one billion rides each year globally, with more than a million drivers and 125 million customers in over 110 cities."

Starting today, Ola is inviting Private Hire Vehicle and Metered Taxi drivers in Cardiff, Newport and Vale of Glamorgan to sign up.

UK readers wishing to learn more about driving and registering with Ola can visit its website to "reap the benefits of a market low introductory commission rate as low as 10% for PHVs and 5% for metered taxis".


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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