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Wednesday, 08 October 2014 16:20

Yahoo7 and ASX partner up in ad deal

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Australian shares might not be having a great day but the ASX has at least one reason to smile, announcing a new exclusive advertising partnership with Yahoo7.

The partnership follows a competitive tender process and will see Yahoo7 become the exclusive sales representative for banner advertising across the ASX network on both desktop and mobile sites.

The news will mean Yahoo7 advertisers will now reach ASX’s 1.7 million users each month, and editorial content will also be shared across ASX and Yahoo7 Finance.

"Yahoo7 is focused on partnering with leading organisations across different industries and we are excited to announce our new partnership with the ASX," said Jonathan Steel, Director for Business Development and Partnerships with Yahoo.

"For many Australians, checking stocks and shares is a daily habit and this partnership with one of the market's most well-respected finance brands is an exciting opportunity for our advertisers.

"Our advertisers can already reach an audience of more than eight million people across the Yahoo7 network, and the ASX partnership will extend this reach even further in a new premium environment.”

Natalie Lockwood, General Manager, Marketing, Australian Securities Exchange said, “As one of the world’s leading stock exchanges, ASX is home to leading resource, finance and technology companies, with more than 6.7 million share owners in 2,200 listed companies.

"Our website, ASX.com.au, is a key destination for financial market data, information and education services for retail investors, listed companies, customers and vendors. We are looking forward to working with Yahoo7 and leveraging its strong sales teams and its position in the market.”

The news is the latest deal for Yahoo7, which also recently announced partnerships with Fetch TV, and also Facebook.

The organisation is a joint venture between American Internet company Yahoo! and Australian entertainment and television broadcasting company Seven West Media.


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