Wednesday, 17 April 2019 11:52

Telstra seals agreement with One Door on visual merchandising deal

Telstra seals agreement with One Door on visual merchandising deal Image courtesy of Stuart Miles at

Telstra has signed a multi-year agreement with One Door, a US-based provider of cloud-based visual merchandising software.

The agreement provides Telstra, Australia’s largest telco, with the ability to implement One Door’s Merchandising Cloud, with a view to delivering localised customer experiences and improving store operations efficiency.

“At Telstra, we are focused on delivering a superior customer experience across all our retail stores,” said Andrew Carlson, Head of Retail Operations for Telstra Retail.

“Merchandising Cloud will allow us to consistently deliver regardless of each store’s unique footprint, tailor the experience based on customer preferences, and provide better transparency into store merchandising quality and compliance.”

Merchandising cloud from One Door is a cloud-based visual merchandising and space planning application that the company says transforms the way retail merchandising and store teams communicate, collaborate and execute merchandising plans in store.

With the One Door solution, instead of static, one-size-fits-all planograms, stores receive a digital, interactive, guided experience and see only the information relevant to their unique layout and marketing attributes.

One Door says that for implementation, Telstra will take advantage of Merchandising Cloud’s existing connectors to quickly integrate Merchandising Cloud with its existing merchandising and supply chain systems, wrapping and renewing those systems and enabling it to re-use their existing infrastructure.

“We’re excited to partner with Telstra to help them improve their merchandising processes and deliver compelling retail experiences,” said Tom Erskine, chief marketing officer and senior vice-president of Product at One Door.

“As 5G becomes a reality, telecom retailers around the world must transform their retail locations into destinations where consumers can experience the new services enabled by this incredible technology. We’re proud to be working with Telstra and playing a role in that transformation.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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