The agreement provides Telstra, Australia’s largest telco, with the ability to implement One Door’s Merchandising Cloud, with a view to delivering localised customer experiences and improving store operations efficiency.
“At Telstra, we are focused on delivering a superior customer experience across all our retail stores,” said Andrew Carlson, Head of Retail Operations for Telstra Retail.
“Merchandising Cloud will allow us to consistently deliver regardless of each store’s unique footprint, tailor the experience based on customer preferences, and provide better transparency into store merchandising quality and compliance.”
With the One Door solution, instead of static, one-size-fits-all planograms, stores receive a digital, interactive, guided experience and see only the information relevant to their unique layout and marketing attributes.
One Door says that for implementation, Telstra will take advantage of Merchandising Cloud’s existing connectors to quickly integrate Merchandising Cloud with its existing merchandising and supply chain systems, wrapping and renewing those systems and enabling it to re-use their existing infrastructure.
“We’re excited to partner with Telstra to help them improve their merchandising processes and deliver compelling retail experiences,” said Tom Erskine, chief marketing officer and senior vice-president of Product at One Door.
“As 5G becomes a reality, telecom retailers around the world must transform their retail locations into destinations where consumers can experience the new services enabled by this incredible technology. We’re proud to be working with Telstra and playing a role in that transformation.”