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Wednesday, 24 July 2013 10:33

Tealium buddies up with Splunk

Tealium CEO Jeff Lunsford Tealium CEO Jeff Lunsford Tealium

Enterprise tag management firm Tealium today announced it would be integrating its digital data solution and tag management software with Splunk Enterprise.

Tealium said the new partnership would expand Splunk Enterprise to allow users to gather visitor interaction data directly from websites, mobile web and native mobile applications beyond server-side data.

Combining this with existing machine data sources being collected, indexed and analyzed in Splunk Enterprise enables users to capture insights and behaviors for complete customer analytics and a 360-degree view of customer actions.

High profile partners already using big data specialists Splunk include VMWare, Cisco, and, locally, Sportsbet.

Tealium meanwhile is a software platform that allows users with little or no software coding experience to deploy and manage the third-party vendor tags (code snippets) required to gather and transfer specific digital data points.

Tealium said it's expecting some impressive changes with the new deal. Via Tealium DataCloud, the company’s enterprise data platform, users can correlate and combine those data points into a clean, highly actionable source. To enable the integration, users can click on the Splunk logo in the Tealium setup process, add the requested information and publish — the data is then streamed to Splunk without ever touching the website.

“The world of big data gets more exciting everyday with new developments and capabilities that allow our customers to truly understand who their users are and what they really want,” said James Kernan, CEO of KWCG, a US-based technology consulting company.

“Our mission is to always be on the forefront of innovation and this new technology integration between Splunk and Tealium gives us the tools to provide superior insight into the customer journey.”

“We are excited to be working with Tealium, which is helping to lead the evolution of tag management. The ability to capture client side and browser data adds a new dimension to the information and insights companies can achieve. Understanding which product features or attributes are driving higher user engagement leads to a better understanding of customer behavior,” said Bill Gaylord, senior vice president of business development at Splunk.

“Having the client server-side data available in Splunk allows companies to make this information available to and actionable by a much broader group within their organizations. Additionally, collecting data from various tags via Tealium in Splunk Enterprise provides comprehensive and unique insights that were not possible before. This integration reinforces the notion that the more data people put into Splunk, the more value they get out.”

Splunk and Tealium said in a statement that they will be participating in a variety of joint events and activities throughout the year to ensure users get the most out of the new capabilities from the combined technologies. The first of these events kicked off in June when Splunk General Manager and Vice President of EMEA James Murray spoke on a panel at Digital Velocity Europe, Tealium’s annual European user conference in London. Tealium will also exhibit at .conf 2013, the 4th Annual Splunk Worldwide Users’ Conference taking place September 30 – October 3, 2013 in Las Vegas.

“It is impossible for nearly any organization to be successful in the digital world today without properly leveraging their online customer interaction data,” said Jeff Lunsford, CEO of Tealium.

“Splunk is a ground-breaking company that has helped make data very accessible and we’re proud to work along side them to facilitate that process even further.”

iTWire visited the Splunk offices in San Francisco in June, and will publish a full feature on the company in coming days.

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