Category Sponsorship Banner Left

Category Sponsorship Banner Right

Category Sponsorship Banner Middle

Wednesday, 03 March 2021 13:15

Stockland invests $2.5m in data-as-a-service analytics company 'smrtr'


Data and analytics company, smrtr, announced today an investment of $2.5m from Stockland, the multi-billion dollar Australian property development company perhaps best known for its 41 shopping centres across the nation.

smrtr states it will put the money to delivering its Data as a Service (SaaS) approach, which, it says, will bring businesses a smarter way to commercialise data and ultimately make better decisions.

The firm's vision is to create the world's most effective and secure data and analytics company and says its differentiator is high-quality data sets that connect multiple data sources to create a multidimensional view of people and markets. Their data universe utilises high volumes of actual transactional data across 16 million Australian adults, instead of ‘intent to purchase’ survey or web activity data. This gives clients true insights on consumer behaviours, smrtr says.

CEO and co-founder Georgie Brooke said, "No other company in Australia offers as many points of view as smrtr does. Data is usually created and made available in silos, meaning users only get a single view of the world, however, the true picture only emerges from connecting several different views which is what smrtr is able to offer.

“Within our smrtr data universe of 16 million Australians, we have close to 50 billion transactions and data points on mobile usage and location, purchasing behaviour, financial transactions, property insights and automotive buying behaviour. By analysing and overlaying this data, or utilising our audience segments, we enable our clients to see the bigger picture leading to better decision making and outcomes,” Brooke said.

Stockland's interest in smrtr arises from a shared vision of data-driven innovation.

“We are thrilled to have the investment and support from Stockland, which will help to expand the insights we can provide to a range of Australian businesses across all industries,” Brooke said.

Other smrtr clients include Network 10, NewsCorp, NBNCo, AMP, Miele, and Budget Insurance.

As well as its commercial pursuits, smrtr is committed to giving back to the community via its ‘smrtr for Good’ arm. Here, smrtr seeks to address societal issues through pro-bono consulting, supporting four PhD graduates, and donating a portion of revenue to the non-profit Business for Good.

smrtr is the result of a merger between Greater Data and smrtr, founded by Georgie Brooke and Dr Boris Guennewig, who after decades working with data in the business and medical fields, wanted to make audience targeting and insight services available to businesses of all sizes, enabling access to the power of data and to drive positive change.

Pictured above: Dr Boris Gunnewig (left) and Georgie Brooke (right)

Below: official smrtr video from their YouTube channel

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News