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Thursday, 25 May 2017 00:37

Optus uses Broadsoft’s cloud for SME customers

Optus uses Broadsoft’s cloud for SME customers Image courtesy of Dan at

Global unified communications provider BroadSoft has landed its first Australian customer for its BroadCloud managed cloud platform, with telco Optus deploying the solution with its customers.

Under the deal BroadSoft has provided Optus with its SaaS service delivery platform, allowing the telco to quickly deploy a complete UC solution for its SMB business customers with what the vendor says is a “flexible opex service delivery model”.

The Loop solution was designed for Australian small- and medium-sized business customers, and tailored for Optus’ specific needs.

Under the deal, the cloud platform is delivering Optus loop customers with a full suite of UC services based on the BroadSoft business UC-One application including hosted voice, instant messaging and presence (IM&P), a full-featured soft client for PC and tablets, desktop and file sharing, virtual meeting rooms and voice and video conferencing.

Optus head of small and medium business Matthew Ball says the small and medium business market in Australia is a major strategic focus for the telco.

“With over two million SMB customers in Australia and their communications requirements constantly changing and evolving, we are delivering increased flexibility and mobility to our SMB customers through Optus Loop. We are ensuring they have a feature laden enterprise PABX capability at a small and medium business price.”

Jonathan Reid, managing director, Asia Pacific and emerging markets, BroadSoft, says as the company’s first large scale deployment in Australia on the cloud platform, it looked forward to working together with Optus to support the loop suite of products for its SMB customers.

Reid says the cloud solution is available in two delivery variants: BroadCloud Carrier, which provides a full suite of business applications and OSS/BSS, and the Platform-as-a Service (PaaS) offering, a managed cloud infrastructure enabling service providers to rapidly bring the business cloud applications to market.

Here’s what BroadSoft says about its offering for service providers:

  • A fully integrated portfolio of business enterprise-ready cloud, unified communications, team collaboration and contact centre applications, delivered in the cloud that spans from micro to small to enterprise.
  • Can significantly reduce time to market for new services.
  • Provides a proven, carrier-class cloud UC infrastructure with 27 globally dispersed data centres.
  • Provides a managed, end-to-end operating platform, which supports the full life-cycle of the business customer – from initial quote to service activation to support processes.
  • Enables service providers to significantly reduce extensive upfront capital costs associated with deploying cloud business solutions in favor of a predictable OPEX model.

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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