Under the deal, the US-based Ooyala is powering ad operations, video delivery, data-driven insights and live streaming to more than 180,000 Blink Now users nationally across the Philippines.
Blink Now, a part of SM Lifestyle Entertainment (SMLEI), the entertainment arm and subsidiary of the Philippines largest property developer SM Prime Holdings, is the OTT division of the company.
“Supporting multiple TV-monetisation models demands rich data to guide decisions. Ooyala’s analytics ties our business decisions to our audience’s desires, giving us the confidence to know what we build is what they want most,” said SMLEI assistant vice-president of digital media and head, Francis Gerard R. Tupaz.
Ooyala general manager of Asia-Pacific, Steve Davis, says with Ooyala IQ, Blink Now has access to up-to-the minute analytics to see what content is trending at any given time, allowing them to feature well-performing content to attract even higher viewership.
Davis says real-time multi-dimensional reports give Blink Now granular insights to track engagement over any period of time across all properties or even individual videos, and the data helps ensure they are reinvesting in highly-profitable content for the business based on its audience's’ viewing behaviours.
“Using Ooyala Pulse, the customer can see how ad-loads affect drop-off and completion rates against varying content lengths. This allows them to tailor the right amount of ads to every piece of content to maximise monetisation without sacrificing user experience.
“With our technologies, they can grow in tandem with its audience’s appetite for video and with the industry,”
“And with our analytics, they now have the insights to see how audiences watch Hollywood titles versus globally-recognised TV episodes differently, what content is driving them the most money and how their audiences prefer to pay for, and access, content across devices.”