The agreement — which the ASX-listed MGM (ASX:MWR) says is the largest in the company’s history — provides several product key features it claims drove the WA Education Departments decision, including School Star’s two-way low cost in-app messaging, the ability to send messages from outside of school premises using Outreach+, advanced and automated messaging services for emergencies and analytics to help schools measure and refine communication to improve parent engagement.
Currently, approximately 460 WA Government schools use MGM systems and there are over 800 WA Government schools in total.
According to MGM, the upgrade will likely see a far larger number of government schools take up MGM services in WA and Australia and it claims initial interest from schools not currently using MGM services has been very strong.
“Once again, the WA Education Department is leading the way in Australia by providing state-of-the-art school communication services to improve student safety, attendance and success,” says MGM Wireless chief executive Mark Fortunatow.
“In 2009, it was the first education department in Australia to make automated SMS absence notification services available to all WA Government schools. Now, by upgrading services to low cost in-app messaging and secure Facebook-style School products, the WA Education Department has set a new standard.
“With cutting edge analytics to enable schools to measure their level of parent engagement, the rollout of these new products will raise the benchmark of school-parent communication in Australia and worldwide.”