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Thursday, 21 September 2017 11:51

MGM Wireless secures deal for WA schools rollout


South Australian-based mobile communications company MGM Wireless has secured a deal with the Western Australian Education Department for the rollout of its Outreach+ and School Star App communication services to all WA government schools.

The agreement — which the ASX-listed MGM (ASX:MWR) says is the largest in the company’s history — provides several product key features it claims drove the WA Education Departments decision, including School Star’s two-way low cost in-app messaging, the ability to send messages from outside of school premises using Outreach+, advanced and automated messaging services for emergencies and analytics to help schools measure and refine communication to improve parent engagement.

Currently, approximately 460 WA Government schools use MGM systems and there are over 800 WA Government schools in total.

According to MGM, the upgrade will likely see a far larger number of government schools take up MGM services in WA and Australia and it claims initial interest from schools not currently using MGM services has been very strong.

“MGM estimates this to be the largest agreement it has secured in its history. The exact positive impact to revenue is not possible to forecast but has the potential to be significant. Additional income will be derived through increased in-app message traffic, which will in turn depend on the number of schools that use the new services and the way in which they use them,” the company said in its announcement to the ASX.

“Once again, the WA Education Department is leading the way in Australia by providing state-of-the-art school communication services to improve student safety, attendance and success,” says MGM Wireless chief executive Mark Fortunatow.  

“In 2009, it was the first education department in Australia to make automated SMS absence notification services available to all WA Government schools. Now, by upgrading services to low cost in-app messaging and secure Facebook-style School products, the WA Education Department has set a new standard.  

“With cutting edge analytics to enable schools to measure their level of parent engagement, the rollout of these new products will raise the benchmark of school-parent communication in Australia and worldwide.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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