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Tuesday, 07 December 2021 09:16

Marketplacer raises $38 million

Marketplacer founder Jason Wyatt Marketplacer founder Jason Wyatt

Marketplace platform provider Marketplacer has raised $38 million from a range of investors.

Participants in Marketplacer's latest funding round include Acorn Capital, Ellerston Capital, Endeavor Asset Management, Lennox Capital Partners, Mirrabooka, OC Funds, Salesforce Ventures, and SG Hiscock, along with new investors Fifth Estate, Washington H Soul Patterson and Wunala Capital.

"Businesses have accepted that a marketplace strategy is the next big growth lever in commerce and it is essential that when launching a marketplace it is underpinned by a trusted and proven platform," said Marketplacer founder Jason Wyatt.

"Indeed, Marketplacer's customer base includes some of the largest enterprises globally, and we're delighted in recent months to have added household names such as Woolworths, Barbeques Galore and Circulate to our marketplace ecosystem.

"This latest funding round enables us to continue our focus of offering enterprise clients modern, intuitive and scalable technology which has flexibility and ease on how they integrate services, applications and providers. At the same time, it will enable us to amplify our sales and marketing efforts and accelerate our product development, taking our offering to enterprise customers in the United States, Asia Pacific and beyond".

Ellerston Capital portfolio manager David Keelan said "Marketplacer has earned a stellar reputation for its technology platform, customer experience and double-down focus on being ten steps ahead of market requirements.

"The Marketplacer team has made great strides in the marketplace economy and we look forward to being part of the Marketplacer success story as it expands its scope and enters international markets."

Marketplacer's bookings have tripled over the last six months, and the company's platform now powers more than 100 marketplaces.

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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