Wednesday, 23 January 2019 08:46

Infosys brings virtual reality experience to tennis open

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Indian outsourcing giant Infosys has introduced a series of big data and analytics, artificial intelligence as well as virtual reality and augmented reality-based experiences at the Australian Open tennis championships.

Infosys snared a three-year deal as the official digital innovation partner of the Australian Open, pushing out IBM which had been the technology provider for many years.

This is the first year of the partnership for Infosys and the company says it is leveraging its expertise in emerging technologies, helping Tennis Australia transform the experiences for fans, players, coaches and the entire tennis community at this year’s event.

By visiting an Infosys Fan Zone, Australian Open fans have the opportunity to play against the greatest tennis players in the world on a virtual Rod Laver Arena, watch the Australian Open live from on court via a VR headset, and shop for Australian Open merchandise and clothing, all using virtual reality and augmented reality technology at the Official AO Virtual Reality Store.

Infosys says fans at home and on-site can also engage with matches in new and unique ways through the use of Match Beats.

“Match Beats is a refreshed way for fans to look at live tennis scores, akin to musical notes of a match. These insights let fans understand how the match flowed, where the ups and downs were, and where players were serving better and returning better. On top of this, Infosys AI Clips are a recap video of matches showing key highlights in near-real-time, shared on social media,” Infosys says.

Andrew Groth, senior vice-president, Australia New Zealand, Infosys, says, “Tennis is something that should be experienced, not just watched. We’re thrilled to be partnering with such an iconic Australian event and a global grand slam, using our digital innovation expertise  to create immersive and engaging experiences for the millions of people who watch, attend and play at the Australian Open.”

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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