Wednesday, 08 May 2019 11:33

Glow, Dynata collaborate on consumer insights deal

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Glow, Dynata collaborate on consumer insights deal Image Stuart Miles at FreeDigitalPhotos.net

Melbourne-based technology start-up Glow has developed technology that it says allows Australian companies to develop both local and overseas consumer insights, following the signing of a deal with US research firm Dynata.

According to Glow, consumers now have access to 60 million people in more than 90 countries, including over 700,000 Australians, through insights provided by the “breakthrough technology”.

Glow says that collectively the two companies provide a platform that enables businesses to programmatically deliver data streams to Glow’s platform, allowing businesses to target, gather and analyse consumer insights in real time.

“The partnership removes barriers that have proven prohibitive in growing the market for self-service research such as complexity, speed and cost – a point of difference that’s quickly recognised by Dynata,” said Glow chief executive Tim Clover.
 
“The fact that a company as large and well-known as Dynata has recognised what we have developed here in Melbourne is testament to the power of our technology.

“The partnership enables Australian companies — operating locally or wanting to explore export markets — to gain in-depth market insights to gauge whether the market is right for their products and services.”

Tiama Hanson-Drury, executive vice-president of Product at Dynata, said: “We are committed to powering the insights of tomorrow. More so than ever before, the ability to obtain insights is an always-on requirement. Through our unparalleled data asset, Dynata can power the decision culture that today’s economy requires to maintain a competitive advantage.”

Glow and Dynata say they will continue to collaborate on expanding their joint offerings and to explore opportunities in regions beyond APAC.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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