The only thing hotter than the Sydney Swans this finals season will probably be Four n Twenty pies, which will be given out for free from MCG staff who will be equipped with Beacons that trigger location-specific messages via Bluetooth to patrons' smartphones across the stadium.
Patrons who spot the pie touts and present their notification message will receive a free pie. There will be 50 pies given away at each AFL match.
However, footy fans who aren’t at the MCG can still download the pass and go into a draw to win a year’s supply of Four ‘N Twenty pies.
Melbourne Cricket Club (MCC) said it is exploring the use of iBeacons as another platform to engage fans at the ground while plans for a whole-of-stadium connectivity solution, encompassing WiFi and improved 3G/4G coverage, are finalised over the coming months.
“We are investigating a range of enhancements to the MCG fan experience and we’re excited about the role iBeacons and Bluetooth technology could play in a future stadium connectivity solution,” said Ben McAuliffe, MCC executive manager customer engagement.
“We understand that the fans have expectations when it comes to connectivity and engagement at the MCG and we’re keen to test how iBeacons can contribute to making the MCG experience as easy and enjoyable as possible.
“We’re thrilled to have Four ‘N Twenty on board for our first iBeacon trial and we look forward to working with all of our partners on ways we can use the technology to provide our customers with new stadium experiences as they move around the ground.”
Patties Foods Managing Director, Steven Chaur said the technology is very exciting for the Four ‘N Twenty brand, the MCG and all footy lovers.
“The Four ‘N Twenty pie boys are a traditional part of going to the footy and it’s terrific that we can now equip them with real time technology to sell our hot pies and sausage rolls," said Mr Chaur.
The MCG iBeacons and passes have been supplied by Australian firm DC4G.
DC4G CEO, George Kaloudis said: “We are very proud to be working with the MCC and supporting their continuing efforts to provide fans with enhanced experiences at the MCG.”
Fans can download the pass into their Apple Passbook or Android Wallet here.