Its customers include Dulux, Arnott's, Pernod Ricard, and Lion Drinks.
As part of the deal, Microequities CEO and chief investment officer Carlos Gil will join the Complexica board.
“During our due diligence process we have been incredibly impressed with Complexica’s technology and the validated value proposition it provides to its clients. We believe Complexica will become one of the reference Australian ASX listed technology companies over the next decade and Microequities wants to be a partner on that journey," said Gil.
Complexica CEO Matt Michalewicz said "The success of any business comes down to the partnerships it has formed and customers it has won, and we view our relationship with Microequities Asset Management as key and strategic to executing our business plan and realising our future growth potential.
"We look forward to working with Carlos and the MAM team to advance Complexica towards an IPO and increase value for the many large customers that have selected Decision Cloud® as their enterprise platform of choice for optimising decisions and improving business performance."
The investment will allow Complexica to accelerate its expansion across several geographies and industries, including a new office in Sydney later this year and increased focus on the food and beverage industry. The company also has eyes on other industries including big pharma and building materials.