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Wednesday, 08 September 2021 13:58

Clipchamp acquired by Microsoft Featured

By Staff Writer
Chris Pratley, Microsoft Corporate Vice President, Office Media Group Video Chris Pratley, Microsoft Corporate Vice President, Office Media Group Video

Microsoft has acquired Brisbane-based in-browser video creation company Clipchamp.

Microsoft says says the acquisition is a natural fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools and businesses - and also further strengthens its commitment to empower creators.

Clipchamp provides an easy-to-use tool that runs in the browser but uses the power of your PC to quickly create high-quality videos, making it a perfect tool for editing game clips, making a school project, or putting together a home video. Clipchamp in Windows will make creating videos of all types quick and easy,” said Microsoft.

Chris Pratley (pictured), Microsoft Corporate Vice President, Office Media Group Video said, “Until recently, video was made by a few professionals while the rest of us felt it was too hard, required too much artistic ability, or took too long to make something that probably wasn’t all that good or didn’t meet our professional quality bar.

“That has changed. More and more of us are feeling we can make watchable, useful, or fun videos the way we might have typed an email before or snapped a photo.

“Video is establishing itself as a new type of ‘document’ for business, big and small, used inside and outside organizations to pitch an idea, explain a process, or communicate with team members.”

Clipchamp CEO and founder Alexander Dreiling said: “Small business owners, marketers, influencers, students, educators, families, and information workers of all types need the capability to make great videos with minimal effort. Whether it’s a 10-second social media ad, a 2-minute pitch for a product, or a 20-minute instructional video, Clipchamp and Microsoft will provide the tools and experience you need.

“As a web app that uses the full power of your PC, Clipchamp is a natural fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools, and businesses.

“It’s also a great fit for Microsoft Windows, which is a platform for boundless creativity. Whether you are editing game clips, making a school project, putting together a memory of your kids, or assembling the next indie short, Clipchamp and Microsoft will help you express yourself through the emotional power of video. If you are already a Clipchamp user, it’s all going to get better with more options, more power, and the easy creation experience you love.

“I am bubbling over with excitement that Clipchamp will be joining Microsoft. The Clipchamp team is a creative powerhouse dedicated to quality and great customer outcomes, and we welcome them wholeheartedly as kindred spirits. We will be doing incredible things together—more to come on that later,” Dreiling concluded.

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