The contract will see StayinFront’ s mobile, cloud-based solution enable Casama field reps to perform field activities more effectively and manage their complex customer base of on-premise and off-premise outlets, as well as retail buying groups.
StayinFront Australia Vice President and Managing Director Kerrie-Anne Turner said powerful analytics and reporting tools in StayinFront EdgeCG provide Casama with a single view of the customer for business management across all divisions, enabling managers to better understand, target and segment its complex customer base.
“StayinFront provides a powerful information asset that will assist Casama in its future growth,” Turner said.
Casama CEO Kieran Callan said “StayinFront’s easy-to-use system is able to support our field activities and provide us with a centralised source for collecting and retrieving real time customer information.
“Being able to get a granular view of each customer will give our team an advantage in this highly competitive marketplace.”