Buddy (ASX:BUD) chief executive David McLauchlan says the agreement provides “highly competitive fixed pricing” in both domestic US markets as well as via aggregated roaming agreements in more than 140 countries worldwide, all from a common SIM card and data plan management platform.
He says reaching the agreement enables Buddy to sell the Buddy Ohm product — described as a low-cost solution for facility resource monitoring and verification — on a fixed price-based model globally, configured with a single SIM card provisioned at the point of assembly.
“T-Mobile bills themselves as ‘ America’s Un-carrier’, a mobile operator that isn’t afraid to push the envelope and deliver outstanding wireless experiences to their customers. We’re thrilled to be working with such a market leader to provide Buddy Ohm with data connectivity, and we’re particularly pleased to be able to deliver a seamless ‘it just works’ experience nearly everywhere.
McLauchlan says Buddy Ohm is currently sold through three channels – direct, through mobile operators (such as Digicel and SaskTel) and through channel partners (such as utilities, energy consultants and electrical installers).
He says the agreement provides centralised, T-Mobile-sourced connectivity for direct and channel sales, while still allowing mobile operator partners to connect the devices over their own networks and data plans.
According to McLauchlan, Wednesday’s announcement takes the company a very considerable step toward a US-wide rollout, “while providing an accelerant for regional US channel partners to deploy Buddy Ohm in local markets”.