Under the contract, the Brightcove video platform underpins the live and on-demand video experience on 7plus, which the company says ensures a high quality viewing experience for Australians across devices including web, mobile, and the big Connected TV screen.
Seven West is also leveraging Brightcove’s Server Side Ad Insertion technology to boost audience reach and engagement and, with SSAI, SWM, can seamlessly integrate content and ads into the video stream to a wide range of devices while ensuring premium content is kept secure, delivering a premium viewing experience with less buffering or disruptions.
Fully launched out of beta in January, 7Plus plays host to a content library spanning SWM’s broadcast programming, as well as an extensive range of additional VOD content, including international dramas and Seven originals.
Brightcove has been a long-term partner of Seven West Media powering video delivery for The West Australian, and Yahoo7’s PLUS7 platform, as well as working on major sporting events including 7Tennis (Australian Open) and the Melbourne Cup.
Mark Stanton, vice-president of Australia and New Zealand at Brightcove, said, “We’re proud to be part of Seven West Media’s innovative new video 7plus platform. Our Brightcove Global Services (BGS) team worked closely with Seven to assist with a range of areas from the design, to the architecture and development of the 7plus platform and ensured a rapid delivery to market – taking just a few months to execute from concept to launching.
“We launched the local arm of our Global Services team last year and it has already had a massive impact on customer projects. Seven is at the beginning of a new video era and we look forward to working closely together to roll out its vision of becoming a leading total video company."