Tuesday, 23 October 2018 12:21

ShareRoot joins St Vincent’s Hospital in clinical trial recruitment initiative

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ShareRoot joins St Vincent’s Hospital in clinical trial recruitment initiative Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Australian-listed software as a service company ShareRoot is collaborating with St Vincent’s Hospital in Melbourne to apply its MediaConsent platform as a way to improve the dynamics of clinical trial recruitment.

The Silicon Valley-based ShareRoot (ASX:SRO) Medi Consent platform is also designed to improve patient engagement in and around clinical trials and understanding of patients’ health-related behaviour through the use of social media and the proper accompanying consent processes.

Under the collaboration, St Vincents' is working with MediaConsent to offer the first solution within its respective industry to ensure compliance with human research ethics committees, while enhancing the relationship development between the hospital and its patients.

The collaboration, led by Michelle Gallaher, managing director of The Social Science, a Melbourne-based digital agency acquired by ShareRoot in April, includes a group of specialist advisers representing St Vincent’s Hospital’s Research Directorate who ShareRoot says have invaluable knowledge and networks within the global clinical research and clinical trials industry.

St Vincent’s, ShareRoot and The Social Science have identified the urgent need the industry has for a technology that can protect patient data and privacy on social media while supporting the advancement of clinical research by gaining access with consent to this global data set.

The three companies say the growing interest in real world data and real world evidence in the pharmaceutical and medical technology industry by regulators and technology developers worldwide is remarkable – and RWD can be derived, for example, from a number of sources such as wearable technologies and social media.

“Valuable health-related data and content is shared online every day by millions of people via social media,” said ShareRoot chief executive Noah Abelson-Gertler.

“That is where MediaConsent comes into play: our goal is for MediaConsent to be a reliable, sensitive, and ethical platform that reduces the barriers and encourages doctors, nurses and allied health professionals to engage in clinical research with a far wider scope while ensuring that patients and their carers are in control of their data.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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