Home Deals Should OEMs continue working with Google in light of HTC deal?
Should OEMs continue working with Google in light of HTC deal? Featured

Android fragmentation and Google’s “increasingly mute voice” are reasons why the latter company needs to “raise the stakes and engage with manufacturers”, according to Dr John Baptista.

The Associate Professor of Information Systems and digital media researcher has proffered his expert commentary on the much-rumoured and now recently revealed Google and HTC deal, as covered by iTWire here

It’s Google’s second deal with a phone company; the first saw Google buy Motorola for billions of dollars, only to sell it to Lenovo a few years later.

Whether Google and HTC can do any better than Google and HTC have done separately up to now is in question, so what does an expert have to say about the situation?

Well, Dr Baptista said: "Despite its larger user base, Google’s future in the smartphone market is being threatened by Apple's superior ability to integrate hardware and software centred on user experience.

"The fragmented user experience of Android phones and the increasingly mute voice of Google in this market demands them to raise their stakes and engage more with manufacturers of devices to show more ambition and offer a credible vision for the future.

"This deal with HTC shows confidence that Google has the ideas internally to drive this process, but needs to work more tightly with manufacturers to develop a more consistent experience between the phone and other devices such as wearables, home automation, car automation, as well as increasingly work-related applications and integration with office systems.

"Executing its vision in partnership with HTC will set a reference for other manufacturers that use their platform and explain to its users how and why they should continue to engage with Google's products.

"Also, augmented reality and virtual reality look increasingly to be the future for mobile, so it might be that Google needs to work more tightly with chip manufacturers to develop the hardware in conjunction with their software to deliver AR and VR capabilities."

So, there you go.

Precisely what happens next and how successful Google’s deal with HTC ends up being, we have yet to see, but the Google of old has matured into the Google of now, with its Alphabet of ownership, so we can only hope the company has learned a few things this second time around, and in buying part of the HTC phone company, has finally made the right call.

LEARN HOW TO REDUCE YOUR RISK OF A CYBER ATTACK

Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has the high potential to be exposed to risk.

It only takes one awry email to expose an accounts’ payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 Steps to Improve your Business Cyber Security’ you’ll learn some simple steps you should be taking to prevent devastating and malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you’ll learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips

DOWNLOAD NOW!

10 SIMPLE TIPS TO PROTECT YOUR ORGANISATION FROM RANSOMWARE

Ransomware attacks on businesses and institutions are now the most common type of malware breach, accounting for 39% of all IT security incidents, and they are still growing.

Criminal ransomware revenues are projected to reach $11.5B by 2019.

With a few simple policies and procedures, plus some cutting-edge endpoint countermeasures, you can effectively protect your business from the ransomware menace.

DOWNLOAD NOW!

Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

 

Popular News

 

Telecommunications

 

Sponsored News

 

 

 

 

Connect