Home Deals Pitney Bowes helps boost Tony Bianco global expansion

Pitney Bowes helps boost Tony Bianco global expansion

Global IT services and ecommerce company Pitney Bowes has partnered with Australian shoe retailer and designer Tony Bianco to help the company expand further internationally.

The deal is part of Tony Bianco’s international online expansion strategy, with the Australian retailer using the Complete Cross-Border solution from Pitney Bowes to reach online shoppers in 13 local languages and allow them to pay in local currency with fully-landed costs.

“Our shoes first landed outside of Australia on the feet of some of the most recognised celebrities in the world. Through our partnership with Pitney Bowes, a woman who sees our shoes online or in her favourite fashion magazine, can now easily get them,” says Tony Bianco, director, Adam Bianco.

“Global expansion is complex and keeping the high level of customer service we are known for is a challenge. Pitney Bowes makes international transactions seamless while taking on much of the risk through guaranteed currency conversions, fraud protection and hassle-free delivery.”

Pitney Bowes says Complete Cross-Border gives retailers like Tony Bianco the technology to reach millions of shoppers around the world in different languages, and pay in more than 70 currencies through 15 payment options.

“With Complete Cross-Border there are no surprise bills on delivery. You know what you owe when you pay with fully-landed costs and deliveries that reach customers efficiently,” said Jeremy Crooks, managing director, Pitney Bowes Global Ecommerce.

“We are excited to partner with iconic Australian retailers like Tony Bianco and help get their coveted products into the hands of the most savvy shoppers around the world.

“Complete Cross-Border also take a complex web of taxes, fees, and compliance issues and simplifies it for the customer and the retailer to better manage those critical customer connections from search to delivery.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).