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Foxtel integrates LivePerson instant messaging app

Foxtel has integrated a native in-app mobile messaging service from LivePerson into its MyFoxtel app.

The integration of LivePerson will allow Foxtel customers to connect directly to customer service teams via instant messaging.

LivePerson claims an Australian first in providing enterprise in-app messaging at scale to streamline customer communications and Foxtel’s head of Digital Sales and Service, Alisha Bailey, said the move is part of Foxtel’s continued commitment to enable customers to interact with the brand across multiple platforms.

“Simplifying customer communications is an essential part of how Foxtel is able to quickly and accurately provide the best support possible in order to keep subscribers connected to the stories they love. Incorporating LivePerson’s mobile messaging system into our MyFoxtel app means that we can offer our customers the flexibility to manage their accounts and communicate with us in ways that complement their busy lifestyles,” Bailey said.

“With so much of today’s communication happening via messaging on mobile devices, it’s a logical progression to enable customers to interact with Foxtel in the same way they would with friends and family.”

Steven Fitzjohn, LivePerson’s regional vice-president for APAC, says the messaging capabilities of the app are being embraced by Foxtel customers, with 490,000 app downloads and 90,000 in-app customer messages sent through the app since it launched in late January 2017.

“Foxtel’s innovative approach to customer service sets a new precedent in Australia.

“Foxtel is leading the way in Australia by giving consumers a new way to engage with them via personalised mobile messaging, as consumers have largely moved away from traditional voice-based communication, and onto messaging platforms."

Fitzjohn said that in addition to providing a continuous connection to customers that they can refer back to even when their conversation concludes, in-app messaging through LiveEngage gives Foxtel’s customer service teams the ability to handle multiple enquiries at once, and work with colleagues to get consumers the right answers more quickly.

He said it also provides Foxtel with the ability to monitor customer sentiment in real-time and respond accordingly, and reduces operating costs through increased customer response efficiencies.

“Customers benefit from the ability to message over time with a specific and consistent customer service team member with all conversations recorded in a single point, eliminating the need for customers to describe their issue over and again.”

Foxtel’s director of digital sales, experience and transformation, Brett Cooper, said the innovation in messaging is an example of how the organisation is responding to the changing expectations of its customers.  

“At Foxtel, we are focused on aligning with how our customers want to communicate with us, and we are committed to simplifying that experience,” Cooper said.

Cooper said the new MyFoxtel app also includes the ability to view billing and payment history, make bill payments, upgrade packages, order Main Events programs, track broadband and home phone usage, view up to 14 days of programming information, and remote record to IQ and MyStar boxes.

The app is available for both iOS and Android mobile devices.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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