Razorfish says the acquisition is designed to strengthen its Intelligence Practice by adding significant commerce and data analytics capabilities.
Razorfish International CEO Michael Karg, said the acquisition makes the company “the only Adobe partner in Australia and the wider APAC region that can provide end-to-end cloud marketing services at scale, including systems integration, data analytics, media and content platforms, creative and experience design.”
Karg said the acquisition is the latest milestone in a strong growth period for Razorfish – a global strategic partner of Adobe - in Australia, with recent major client wins including Foxtel, eBay and Bank of Queensland.
Specialising in online testing, content optimisation, analytics, audience segmentation and tag management, 2DataFish was founded in 2010 by Steven and Kim Hann, who will both continue in the business as co-directors.
2DataFish will move into Razorfish Australia’s Sydney offices and will maintain a separate brand name at this stage.
“We’re pleased to welcome 2DataFish to the Razorfish Global family and Publicis.Sapient platform,” said Karg.
“This move positions us to accelerate growth in the Australian market while building on a clear competitive advantage in our Intelligence Practice through the addition of world-class talent, data analytics and customer intelligence capabilities, technology platforms and intellectual property.”