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Sunday, 14 April 2019 22:14

Denodo eyeing huge potential for virtual data in Australia

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Angel Vina, chief executive of data virtualisation software platform Denodo, says the company is seeing phenomenal potential worldwide and is planting the seeds for growth in ANZ.

Vina took time from his schedule to speak with iTWire at a recent major Australian Big Data event and explained the company set up APAC headquarters in Singapore in mid-2017, then opened operations in Australia the following year.

“We are seeing phenomenal expansion in areas such as data integration, mobility and the more physical approaches to data integration. The company grew by 65% last year and is expecting to add a new customer every 1.2 days in 2019,” he said.

Denodo’s offering creates a metadata layer between the application and the physical data, and then provides an agile way to bring that data to business users.

“Do not wire your data assets to your applications, as it does not bring agility to your business processes or growth of your organisation. Virtualising that data brings faster ways to provision data to business users, and the only way you can do that is with a logical approach. Place the metadata layer on top of physical assets, unify that, then create a single point of access. Once you have a well-organised catalogue of metadata, fast and easy management of the information is a given,” said Vina.

Denodo has been targeting large organisations around the globe and has its sights set on several sectors of the Australian market including mining, financial services and government. The local and regional teams are apparently well-established already, with full marketing functions, inside sales, field sales, and support.

“Based on our conversations and the engagements we have already had in Australia, we are seeing very much the same thing as in any mature market worldwide. Big industries and market sectors are looking for more agility around how they deal with data, the lineage of the data, then they require self-service capabilities for reporting and analytics. This is no different from what we see in very mature markets like Western Europe or North America and gives us confidence in our decision to move into the market here," Vina said.

”Denodo faces very little direct competition in the market and suggests that virtualisation of data totally disrupts the way data management is being done by large companies. The platform provides an alternative to ETLs or any other technology that wires the connections between apps and data sources. Gartner recently moved Denodo into the “Challenger” category, whereas they were previously listed as a “Visionary”. 

“If you go through that report, you see the change in mentality that Gartner is promoting,” suggests Vina. In the Magic Quadrant, 50% of those companies have traditional ways of doing data integration – we are the only company with this metadata approach. Data integration is no longer opting for a physical approach, it is looking for a logical one, and that is us.”

Denodo apparently has “several strong partners in the data space” and is looking to grow that number to between eight and ten. These currently include names such as Servian, Deloitte and RXP. The company will look to increase its partner base in the ANZ channel, as the local business grows.

As to what can we expect from Denodo in the near future, Vina states “there is big potential for us, the growth rate for this market sees more and more data projects in all areas; data services layers, governance with data security, in the big data space with providing semantic layers across multiple data lakes, eliminating borders with cloud migration projects, legacy replacements decoupling apps from mainframes and legacy systems and helping customers modernise their infrastructure. The potential for growth is in front of us with big numbers.”

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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.