Featured IT News

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Nokia selected by NZ's Spark for 5G delivery

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ACMA requests ISPs to block two illegal offshore gambling websites

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Breaking IT News

Qualtrics appoints Archibald as country manager for Australia, NZ

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TCL launches new $199 kids smart watch with video calling and GPS tracking

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Cyber security competition organised at RMIT along with Kaspersky

21 November 2019 in Security

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Effectiveness of performance management under the microscope

21 November 2019 in Enterprise Staff

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Data-driven analytics key to maximising fundraising spend on research says the Kids’ Cancer Project

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VIDEO Interview: Extend your reality with Amy Peck, StartCon 2019 keynote speaker

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Aussie Broadband technology used to help in fight against NSW bushfires

20 November 2019 in Strategy

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Megaport expands services to Japanese market

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Australian-listed network as a service (NaaS) provider Megaport has announced the expansion of services to Japan, with cloud connectivity services…

Young Australian travellers like organising their travel the digital way

20 November 2019 in Strategy

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Gates set for a bonanza, but only if US-China trade war ends

20 November 2019 in Open Sauce

The most prominent person to be affected by US President Donald Trump's trade war with China is rarely mentioned in…

Cyborg ransomware being spread through fake Windows update emails

20 November 2019 in Security

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Lenovo, Intel supply first liquid-cooled supercomputer to Harvard

20 November 2019 in Hardware

Chinese PC vendor Lenovo and processor giant Intel have supplied Harvard University's Faculty of Arts and Sciences Research Computing unit…

Elixir Energy drilling large Mongolian gas prospect on the doorstep of China

19 November 2019 in Energy

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88 Energy’s North Slope well could be one of the biggest in 2020

19 November 2019 in Energy

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Azure and Nvidia offer 'supercomputer on demand'

19 November 2019 in Cloud

Azure's new NDv2 GPU-accelerated instances provide up to 800 Nvidia V100 Tensor Core GPUs on a single Mellanox InfiniBand backend…

Nvidia Magnum IO speeds GPU access to data

19 November 2019 in Data

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Nvidia addresses Arm server market with GPU reference design

19 November 2019 in Hardware

GPU maker Nvidia has introduced a reference design platform to make it easier for companies to build GPU-accelerated Arm-based servers.

Australia leading the way with 5G

19 November 2019 in Strategy

SPONSORED Guest Opinion by Simon Lockington, Director of Global Solutions Enablement, Equinix Asia-Pacific

MuleSoft Anypoint Platform hooks up with Salesforce Customer 360

19 November 2019 in Cloud

New tools, pre-packaged connectors and learning modules from integration specialist MuleSoft provide a no-code way to connect Salesforce Customer 360…

 

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Tuesday, 04 September 2018 09:35

Google using Mastercard data to track ad effectiveness: report Featured

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Google using Mastercard data to track ad effectiveness: report Pixabay

Google has been tracking shoppers' purchases through data that it obtains from Mastercard under an agreement with the latter, a report claims.

Bloomberg reported that this gave advertisers on the search engine the ability to find out if the ads they ran had led to a sale at a bricks and mortar store or not.

Mastercard holders, some two billion globally, were unaware of this because neither of the companies have made it public, the report said.

The news wire cited four people who were aware of the deal as saying that Google and Mastercard had negotiated the deal over four years. It gave Google a means of gauging retail spending, data which it can use to plan its strategy against competitors like retail behemoth Amazon.

The deal could, however, raise privacy concerns about the amount of consumer data that companies like Google can collect.

Google was fined €4.34 billion (US$5.05 billion, A$6.82 billion) in July for breaching anti-trust rules over its Android mobile operating system.

Last year, it was fined €2.42 billion (US$2.7 billion) for allegedly abusing its search engine dominance to give illegal advantage to its own comparison shopping service. The company has appealed the decision.

A third fine is said to be in the EU pipeline, this for alleged anti-business practices involving Google's AdSense advertising system.

The report quoted Christine Bannan, counsel with the Electronic Privacy Information Centre, as saying: "People don’t expect what they buy physically in a store to be linked to what they are buying online.

"There’s just far too much burden that companies place on consumers and not enough responsibility being taken by companies to inform users what they’re doing and what rights they have.”

The sources who spoke to Bloomberg said Google had paid millions of dollars for the data.

The report said Google denied having a revenue-sharing deal with its partners and was unwilling to comment on the partnership with Mastercard.

It said people could opt out of ad tracking by using its "Web and App" activity configuration panel.

Mastercard also refused to comment on any deal with Google.

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.