Featured IT News

US slows approval for Chinese workers in chip industry: report

22 May 2019 in Government Tech Policy

Government approvals for American semiconductor firms to hire Chinese citizens for advanced engineering jobs have been slowed down, a report says,…

Windows ban? Huawei laptops disappear from Microsoft Store

22 May 2019 in Government Tech Policy

Huawei laptops running Windows appear to have disappeared from the Microsoft Store online, following the decision by the US Commerce…

TechnologyOne ‘on track’ to deliver full-year record profits and revenue

21 May 2019 in Listed Tech

Enterprise software company TechnologyOne has reported continuing strong growth of its business, with net profit before tax for the half…

Three-fifths of NBN users now on higher speed plans: ACCC

21 May 2019 in Telecoms & NBN

Nearly 60% of the 5.2 million Australian households connected to the NBN at the end of March are on plans…

US eases some restrictions on Huawei for maintenance, updates

21 May 2019 in Government Tech Policy

The US Commerce Department has eased some of the restrictions it imposed on Chinese telecommunications equipment vendor Huawei Technologies last…

Westpac out in the cold as Apple Pay arrives for NAB customers

21 May 2019 in Strategy

Westpac is the last remaining big Australian banking institution not to offer Apple Pay, after another holdout, NAB, announced that…

NZ businesses have less than 2 years before digital disruption hits: report

20 May 2019 in Market

New Zealand businesses have less than two years to go digital before disruption hits, according to newly released research undertaken by…

Huawei promises continued security updates and service to existing users post Google ban

20 May 2019 in Development

Google has shocked the world by banning Huawei from future OS versions and security updates, but existing Huawei handsets will…

AIIA urges govt to pass encryption law amendments in first 100 days

20 May 2019 in Government Tech Policy

The head of the Australian Information Industry Association, Ron Gauci, has sought an assurance from the re-elected Coalition Government that…

Amazon leads US$575m Deliveroo financing round

20 May 2019 in Strategy

Online giant Amazon is leading a new US$575 million Series G preferred shared funding round in food delivery service Deliveroo,…

Turnaround in customer satisfaction levels with telcos: report

20 May 2019 in Business Telecommunications

Customers have become increasingly satisfied over the past 12 months with the service they receive from telecommunications providers, according to…

Google cuts off Huawei access to Android updates, collaboration

20 May 2019 in Government Tech Policy

Google has suspended some of its business with Chinese telecommunications equipment vendor Huawei Technologies in the wake of the US…

Breaking IT News

Telstra launches Australia's first 5G mobile hotspot, also supports 4G but no 3G

22 May 2019 in Telecoms & NBN

The HTC 5G Hub can be ordered today, delivering 5G speeds in active areas, and working as a 4GX modem…

ACS appoints Cheryl Mack as NSW state manager

22 May 2019 in People Moves

The Australian Computer Society (ACS) has appointed former StartCon chief executive Cheryl Mack as its NSW state manager.

Samsung to deliver Galaxy S10 5G, its first 5G device, from May 28

22 May 2019 in Telecoms & NBN

Set to be available via Telstra and Samsung's own Experience Stores from May 28, and a free upgrade for select…

Optus lures travellers with roaming add-ons

22 May 2019 in Telecoms & NBN

Optus has launched a new suite of international usage and roaming add-ons on selected prepaid plans targeting travellers.

ABS looks abroad for Census work. Locals ain't good enough

22 May 2019 in Open Sauce

One can't exactly put a name to it, but something akin to cultural cringe must have led the Australian Bureau…

Freshworks acquires Natero, adds 'customer success' platform to portfolio

22 May 2019 in Strategy

Cloud-based business software vendor Freshworks has acquired Natero, a customer success management software company.

Curiious raises $2 million to fuel global growth

22 May 2019 in Strategy

Sydney-based communication company Curiious has closed a $2 million capital raising as it looks to scale up the global expansion…

Huawei to unveil own OS within a year: report

22 May 2019 in Business Software

Chinese telecommunications equipment vendor Huawei Technologies will unveil its own operating systems for both mobile devices and PCs by September,…

Optus switches on new mobile tower in Taree

22 May 2019 in Mobility

Australia's second biggest telco, Singtel Optus, has switched on a new mobile tower in Taree which, it says, will improve…

Indian outsourcer HCL leaks personal, business data on Web

22 May 2019 in Security

Indian outsourcing company HCL Technologies — formerly known as Hindustan Computers Limited — has exposed personal information of employees, plaintext…

Secondary storage solutions targeted by 'with Veeam' program

22 May 2019 in Data

Data management specialist Veeam Software has announced a new program allowing enterprise storage vendors to build comprehensive secondary storage solutions…

Anemones putting up a fight against coral reef bleaching

22 May 2019 in Climate

Sea anemones appear to have a secret weapon that protects them against high temperatures and bleaching that is affecting coral…

Govt contractor charged for using office gear to mine cryptocurrency

22 May 2019 in Technology Regulation

A 33-year-old Federal Government IT contractor has been charged over using his office computer systems to mine cryptocurrency, the Australian…

AUDIO Interview: Zebra celebrates 50 years, launches new hardware that empowers Industry 4.0

22 May 2019 in Development

Proudly celebrating 50 years of "innovating at the edge", two top Zebra executives talk to iTWire about the last five…

NAB finally delivers Apple Pay to its customers

21 May 2019 in Home Tech

Apple Pay is finally available via the National Australia Bank, with NAB nabbing Apple Pay at long last after a…

Could behavioural analytics have stopped the Binance crypto hack?

21 May 2019 in Security

A recent, sophisticated attack on the popular Binance cryptocurrency trading platform saw users’ accounts compromised and simultaneous withdrawals made to…

Bitglass boosts leadership team with new appointments

21 May 2019 in Resellers

Global SaaS and enterprise mobile security vendor Bitglass has beefed up its leadership team with the appointment of new vice…

Huawei assures Australians their devices will keep working

21 May 2019 in Mobility

Huawei's Australian arm has assured its local customers that the moves by Google to suspend provision of Android updates will…

 

Popular News

 

Telecommunications

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments

Tuesday, 04 September 2018 09:35

Google using Mastercard data to track ad effectiveness: report Featured

By
Google using Mastercard data to track ad effectiveness: report Pixabay

Google has been tracking shoppers' purchases through data that it obtains from Mastercard under an agreement with the latter, a report claims.

Bloomberg reported that this gave advertisers on the search engine the ability to find out if the ads they ran had led to a sale at a bricks and mortar store or not.

Mastercard holders, some two billion globally, were unaware of this because neither of the companies have made it public, the report said.

The news wire cited four people who were aware of the deal as saying that Google and Mastercard had negotiated the deal over four years. It gave Google a means of gauging retail spending, data which it can use to plan its strategy against competitors like retail behemoth Amazon.

The deal could, however, raise privacy concerns about the amount of consumer data that companies like Google can collect.

Google was fined €4.34 billion (US$5.05 billion, A$6.82 billion) in July for breaching anti-trust rules over its Android mobile operating system.

Last year, it was fined €2.42 billion (US$2.7 billion) for allegedly abusing its search engine dominance to give illegal advantage to its own comparison shopping service. The company has appealed the decision.

A third fine is said to be in the EU pipeline, this for alleged anti-business practices involving Google's AdSense advertising system.

The report quoted Christine Bannan, counsel with the Electronic Privacy Information Centre, as saying: "People don’t expect what they buy physically in a store to be linked to what they are buying online.

"There’s just far too much burden that companies place on consumers and not enough responsibility being taken by companies to inform users what they’re doing and what rights they have.”

The sources who spoke to Bloomberg said Google had paid millions of dollars for the data.

The report said Google denied having a revenue-sharing deal with its partners and was unwilling to comment on the partnership with Mastercard.

It said people could opt out of ad tracking by using its "Web and App" activity configuration panel.

Mastercard also refused to comment on any deal with Google.

LEARN HOW TO BE A SUCCESSFUL MVNO

Did you know: 1 in 10 mobile services in Australia use an MVNO, as more consumers are turning away from the big 3 providers?

The Australian mobile landscape is changing, and you can take advantage of it.

Any business can grow its brand (and revenue) by adding mobile services to their product range.

From telcos to supermarkets, see who’s found success and learn how they did it in the free report ‘Rise of the MVNOs’.

This free report shows you how to become a successful MVNO:

· Track recent MVNO market trends
· See who’s found success with mobile
· Find out the secret to how they did it
· Learn how to launch your own MVNO service

DOWNLOAD NOW!

Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.