Featured IT News

Telstra, Belong contacting customers with slow NBN speeds

21 November 2019 in Telecoms & NBN

Customers of Telstra and its subsidiary broadband provider, Belong, that upgraded to higher-speed NBN plans will be proactively contacted if…

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21 November 2019 in Mobility

Nearly half of Australian kids aged 6-13 years of age own or use a mobile phone, according to new research.

NZ telecom retail service providers attract highest number of consumer complaints

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Telecoms ombudsman provides help to consumers with bushfire ‘unresolved’ phone, Internet issues

21 November 2019 in Telecoms & NBN

Consumers impacted by Australia’s recent bushfires can now receive dedicated assistance with their unresolved phone and Internet issues from the…

Australian companies set sights on investment in artificial intelligence

21 November 2019 in Business Intelligence

The vast majority of Australian companies recently surveyed have their sights set on artificial intelligence investment, with increasing employee productivity…

Spending on digital commerce to reach US18.7 trillion by 2024

21 November 2019 in Market

Global spending on digital commerce will reach US$18.7 trillion by 2024, up from $11.2 trillion in 2019 - an increase…

Australian businesses, public sector ‘beacons’ of innovation, says Microsoft’s Nadella

20 November 2019 in Strategy

Australian businesses and leading public sector organisations – including Qantas, Telstra, Westpac and the CSIRO, NSW Government and NSW Pathology…

Microsoft, CSIRO partner with Kakadu National Park on environmental project

20 November 2019 in Strategy

Microsoft is partnering with Kakadu National Park rangers and Australia’s national science agency, CSIRO, in a pioneering program mixing “responsible”…

Global IT industry forecast to grow 3.7% in 2020

20 November 2019 in Market

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Spark says it has multi-vendor 5G policy; Huawei, Samsung also on list

20 November 2019 in Telecoms & NBN

New Zealand telco Spark says it has three potential 5G partners in Nokia, Samsung and Huawei, in response to queries…

Assange rape investigation to be closed

20 November 2019 in Security

The prosecutor pursuing the alleged rape investigation against Julian Assange in Sweden says that it will now be halted after…

TechnologyOne boosts profits in year of ‘strong growth'

20 November 2019 in Listed Tech

Australian-listed IT services company TechnologyOne has boosted profits for the year to the end of September on the back of…

Nokia selected by NZ's Spark for 5G delivery

20 November 2019 in Business Telecommunications

Nokia has been selected by New Zealand’s largest telco Spark for its roster of 5G suppliers.

ACCC chief warns digital takeovers of rivals pose threat to consumer choice, privacy

19 November 2019 in Market

The chief of Australia’s competition regulator, the ACCC, Rod Sims has warned that the takeovers of smaller rivals by digital…

NZ regulator proposes new regulatory regime for broadband networks

19 November 2019 in Telecoms & NBN

New Zealand’s competition regulator The Commerce Commission has released a draft decision on a new regulatory regime for the country’s…

ACMA requests ISPs to block two illegal offshore gambling websites

19 November 2019 in Technology Regulation

The telecoms regulator ACMA has requested Australian Internet Service Providers (ISPs) to block illegal offshore gambling websites Emu Casino and…

Huawei gets another 90-day reprieve to trade with US firms

19 November 2019 in Government Tech Policy

Chinese telecommunications equipment vendor Huawei Technologies had been granted another 90-day extension to work with American firms, giving the Shenzhen-based…

NBN Co says no need for any ACCC intervention in service standards

19 November 2019 in Telecoms & NBN

The NBN Co, the company rolling out Australia's broadband network, has questioned the need for any regulatory intervention into its…

Breaking IT News

Qualtrics appoints Archibald as country manager for Australia, NZ

21 November 2019 in People Moves

Customer experience management provider Qualtrics has appointed former Salesforce and American Express senior manager Brigid Archibald as country manager for…

Fossils of ancient legged snakes shows how they lost their legs

21 November 2019 in Biology

Researchers from Flinders University say new fossils of an ancient snake which has legs shed light on how they came…

Samsung to release 'Rise of Skywalker' Galaxy Note 10+ special edition

21 November 2019 in Home Tech

Samsung is set to discover how strong it is with the force, and whether both sides of the force will…

TCL launches new $199 kids smart watch with video calling and GPS tracking

21 November 2019 in Home Tech

Smart watches have come of age, with the latest being a sub-$200 model called the MOVETIME Family Watch, letting parents…

Cyber security competition organised at RMIT along with Kaspersky

21 November 2019 in Security

RMIT University student Tracy Tam won the top prize in the inaugural cyber security competition which the university held in…

Effectiveness of performance management under the microscope

21 November 2019 in Enterprise Staff

Less than one-fifth of human resources (HR) leaders believe that performance management is effective at achieving its primary objective, according…

Data-driven analytics key to maximising fundraising spend on research says the Kids’ Cancer Project

20 November 2019 in Data

Independent national charity, the Kids' Cancer Project, strives for every dollar raised to go directly to research. It turned to…

VIDEO Interview: Extend your reality with Amy Peck, StartCon 2019 keynote speaker

20 November 2019 in Development

Amy Peck is a remarkable pioneer in the virtual (VR), augmented (AR), mixed (MR) and extended reality (XR) spaces, running…

Aussie Broadband technology used to help in fight against NSW bushfires

20 November 2019 in Strategy

Technology from Aussie Broadband is being used to help the broadband provider’s customers affected by the horrendous NSW fires.

Megaport expands services to Japanese market

20 November 2019 in Listed Tech

Australian-listed network as a service (NaaS) provider Megaport has announced the expansion of services to Japan, with cloud connectivity services…

Young Australian travellers like organising their travel the digital way

20 November 2019 in Strategy

Digital experiences are key to winning the attention of tech-savvy younger generations, with young Australian travellers expecting their priorities of…

Gates set for a bonanza, but only if US-China trade war ends

20 November 2019 in Open Sauce

The most prominent person to be affected by US President Donald Trump's trade war with China is rarely mentioned in…

Cyborg ransomware being spread through fake Windows update emails

20 November 2019 in Security

Malicious attackers are using fake emails about Windows updates to trick users into downloading the Cyborg ransomware, the security firm…

Lenovo, Intel supply first liquid-cooled supercomputer to Harvard

20 November 2019 in Hardware

Chinese PC vendor Lenovo and processor giant Intel have supplied Harvard University's Faculty of Arts and Sciences Research Computing unit…

Elixir Energy drilling large Mongolian gas prospect on the doorstep of China

19 November 2019 in Energy

SPONSORED NEWS: Drilling is underway at Elixir Energy Limited’s (ASX:EXR) 100% owned Nomgon IX coalbed methane (CBM) production sharing contract…

88 Energy’s North Slope well could be one of the biggest in 2020

19 November 2019 in Energy

SPONSORED NEWS: An exploration renaissance is underway at Alaska’s North Slope basin — a region boasting a long history of…

Azure and Nvidia offer 'supercomputer on demand'

19 November 2019 in Cloud

Azure's new NDv2 GPU-accelerated instances provide up to 800 Nvidia V100 Tensor Core GPUs on a single Mellanox InfiniBand backend…

Nvidia Magnum IO speeds GPU access to data

19 November 2019 in Data

Nvidia's new Magnum IO software helps data scientists and AI and high performance computing researchers process massive amounts of data…

Nvidia addresses Arm server market with GPU reference design

19 November 2019 in Hardware

GPU maker Nvidia has introduced a reference design platform to make it easier for companies to build GPU-accelerated Arm-based servers.

Australia leading the way with 5G

19 November 2019 in Strategy

SPONSORED Guest Opinion by Simon Lockington, Director of Global Solutions Enablement, Equinix Asia-Pacific

MuleSoft Anypoint Platform hooks up with Salesforce Customer 360

19 November 2019 in Cloud

New tools, pre-packaged connectors and learning modules from integration specialist MuleSoft provide a no-code way to connect Salesforce Customer 360…


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Recent Comments

Tuesday, 04 September 2018 09:35

Google using Mastercard data to track ad effectiveness: report Featured

Google using Mastercard data to track ad effectiveness: report Pixabay

Google has been tracking shoppers' purchases through data that it obtains from Mastercard under an agreement with the latter, a report claims.

Bloomberg reported that this gave advertisers on the search engine the ability to find out if the ads they ran had led to a sale at a bricks and mortar store or not.

Mastercard holders, some two billion globally, were unaware of this because neither of the companies have made it public, the report said.

The news wire cited four people who were aware of the deal as saying that Google and Mastercard had negotiated the deal over four years. It gave Google a means of gauging retail spending, data which it can use to plan its strategy against competitors like retail behemoth Amazon.

The deal could, however, raise privacy concerns about the amount of consumer data that companies like Google can collect.

Google was fined €4.34 billion (US$5.05 billion, A$6.82 billion) in July for breaching anti-trust rules over its Android mobile operating system.

Last year, it was fined €2.42 billion (US$2.7 billion) for allegedly abusing its search engine dominance to give illegal advantage to its own comparison shopping service. The company has appealed the decision.

A third fine is said to be in the EU pipeline, this for alleged anti-business practices involving Google's AdSense advertising system.

The report quoted Christine Bannan, counsel with the Electronic Privacy Information Centre, as saying: "People don’t expect what they buy physically in a store to be linked to what they are buying online.

"There’s just far too much burden that companies place on consumers and not enough responsibility being taken by companies to inform users what they’re doing and what rights they have.”

The sources who spoke to Bloomberg said Google had paid millions of dollars for the data.

The report said Google denied having a revenue-sharing deal with its partners and was unwilling to comment on the partnership with Mastercard.

It said people could opt out of ad tracking by using its "Web and App" activity configuration panel.

Mastercard also refused to comment on any deal with Google.


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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.