Americans had slightly more trust, with a score of 61, while China had a score of 67.
The survey was conducted by analyst firm Frost & Sullivan for CA and covered 10 countries - the US, the UK, Brazil, France, Germany, Italy, Australia, India, Japan and China. It quizzed 900 consumers, 336 security professionals and 324 business executives in March and April this year.
iTWire will focus on the findings relevant to Australia; the full report can be downloaded free here after registration.
It found that in Australia, IT security professionals (73%) and business executives (50%) admitted using consumer data, including personally identifiable information. But the sale of consumer data by business executives was the lowest among the 10 countries surveyed, at 33%.
Other key findings:
- Sixty-two percent of Australian consumers said they were “definitely” cautious about sharing personal data online.
- Fifty-two percent of consumers felt that well-known brands would offer good protection for their data. They also had more trust in brands whose website provided a security overview page to describe how it secures data (42%), and if the company was recommended by known people (38%).
- Sixty-four percent of consumers said they continued using the online services of an organisation(s) after a data breach.
- Sixty-seven percent of consumers believed that companies, whose services they used over the Internet, would sell their personal data to other companies.
- Sixty-six percent of consumers believed that protecting their personal data was important to the organisations whose services they used online. However, a perception gap existed, with 95% of businesses believing that protecting personal data that had been shared with them over the Internet was important to consumers.
“This report comes at a critical time, as consumers are increasingly transacting online — whether for work, leisure or play — providing organisations with access to vast amounts of data, from consumer profiles and personal information to user behaviour and habits," said James Ross, director of Security, CA Technologies Australia & New Zealand.
"With that increasing store of data also comes greater responsibility to protect it against abuse from external and internal sources.”
Jarad Carleton, industry principal, cyber security, Frost & Sullivan, said, “We are at a crossroads in the information age as more companies are being pulled into the spotlight for failing to protect the data they hold, so with this research, we sought to understand how consumers feel about putting data in organisations’ hands and how those organisations view their duty of care to protect that data.
“What the survey found is that there is certainly a price to pay — whether you’re a consumer or you run a business that handles consumer data — when it comes to maintaining data privacy. Respect for consumer privacy must become an ethical pillar for any business that collects user data.”