Home Data Centre Optimisation Google launches Google Shopping in Australia

Price comparison web sites in Australia are about to face some stiff competition from the global behemoth: Google has launched Google Shopping in Australia.

Google Shopping google.com.au/shopping is a product search engine that helps people discover product information online, compare prices and find a retailer from whom they can make a purchase. It enables users to filter by price range, read product reviews, compare prices and click through to a store to buy online.

Retailers can sign up to Google Shopping for free by submitting a catalogue of their products to the new Google Merchant Centre, also launching today.

The service is also integrated with Google AdWords, via AdWords Product Extensions that use the product information submitted by the retailer and automatically display this information within ads, where relevant.

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Stuart Corner

 

Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.

 

 

 

 

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