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Google launches Google Shopping in Australia

Price comparison web sites in Australia are about to face some stiff competition from the global behemoth: Google has launched Google Shopping in Australia.

Google Shopping google.com.au/shopping is a product search engine that helps people discover product information online, compare prices and find a retailer from whom they can make a purchase. It enables users to filter by price range, read product reviews, compare prices and click through to a store to buy online.

Retailers can sign up to Google Shopping for free by submitting a catalogue of their products to the new Google Merchant Centre, also launching today.

The service is also integrated with Google AdWords, via AdWords Product Extensions that use the product information submitted by the retailer and automatically display this information within ads, where relevant.

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