Thursday, 15 July 2021 23:00

VIDEO INTERVIEW: Aparavi's Gary Lyng explains data intelligence, automation and more in 2021


GUEST INTERVIEW: We live in a golden era of data, with abundant cloud storage in ever more sophisticated data centres, giving us greater insights than ever before, but how can businesses best manage unstructured data, decide what should and shouldn't be in the cloud, and minimise growing cloud costs? Aparavi's Gary Lyng joins us on iTWireTV to explain it all.

Aparavi. The company was founded in 2017, and today says its mission is to "put companies of all sizes in control of their data so they can sustainably increase their business success."

Aparavi's cloud-based platform is billed as "the core of the solution, which is based on intelligent machine learning," with the company explaining "thanks to the intuitive UI, companies can easily uncover, optimise, classify, and evaluate their data without needing in-depth IT knowledge."

As we all know in our data-laden 21st century, data is the new currency, with Aparavi reminding us "it exists in large quantities in every company and can provide valuable insights into optimised processes, improving the customer experience or unlocking new business opportunities.

"However, studies have shown that 80% of corporate data lies dormant and unstructured on servers. As a result, companies have no control over this alleged capital and cannot use it in a way that generates profit. Yet, this data is often the key to success in securing sustainable competitive advantages."

Managing all of this without complexity is what Aparavi promises, and it lists four steps that are expanded upon at its website in much more detail. In short, the steps are knowing what you have and discovering unstructured data anywhere, classifying that data easily with data intelligence, optimising your data and storage, and exploiting that data with open and secure access.

While Aparavi does not yet have an office in Australia, it does have customers here, with the US based company just having announced its launch in Europe, with the former GM of Microsoft Germany, Gregor Bieler, as CEO of Aparavi's EMEA division, and whose LinkedIn profile states: "If companies knew what they don't know about their data, they would act immediately!

So, when the opportunity arose to speak with Gary Lyng, a data expert and the CMO of Aparavi, we decided to learn more about the company and the products and services it offers.

The interview with Gary is below, followed by a summary of the topics we spoke about - please watch and read on!


I started by introducing Gary and welcoming him to the program, after which I asked Gary to explain how the company has evolved since its founding, and what it offers to the market today.

Gary explained how Aparavi's solutions are different and better, how the company's technology helps companies to minimise their cloud costs, what does and doesn't need to be stored in the cloud, and more.

We heard about some of Aparavi's customers in the US and around the world, including the new European division and its plans for the Asia Pacific region.

Gary then answered my question about the memories of his first computer and his own history in the world of tech.

He shared his thoughts on how the company will evolve over the next couple of years, and what the industry might look like in 2030, followed by great advice received in life, and Gary's final message to iTWire viewers and readers, and to Aparavi's current and future customers and partners.

So, please watch the video interview above to learn more!

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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