ObjectRocket is a fully managed NoSQL database-as-a-service based on MongoDB.
Rackspace emphasises ease of administration, scalability, performance (speed and consistency), high availability, and round-the-clock support if required.
Customers can choose the number of MongoDB shards to suit their applications. Many shards support high throughput, while fewer and larger shards works better in situations with large amounts of data and relatively few queries.
"The capture and subsequent analysis of surf data presents endless possibilities and opportunities for us," said Rip Curl watches and equipment division global chairman Shane Helm.
"Using ObjectRocket for Rip Curl Search GPS helps us capture data and provides deep insights into surfing patterns and behaviour. We can then offer improvements to the surfing community, as well as help refine our own offering to surfers.
"ObjectRocket allows us to scale based on our demand whenever we need to. If demand peaks or falls for the service at different times of the year, we have a solution that will automatically adjust with us and is managed by experts. It is highly cost effective with 10,000 users, 100,000 users or 500,000 users - wherever they are in the world."
Rackspace ANZ general manager Angus Dorney said "Having the right IT infrastructure to support wearable technologies such as Rip Curl Search GPS is critical to the overall success of the product.
"It is estimated that 30 billion devices will be in market by 2020, which will generate vast quantities of data. That data needs IT infrastructure that can capture, store, process and analyse, meaning that companies need to consider flexible, scalable IT solutions that can be deployed quickly and often in real-time."
ObjectRocket prices start at $25 per GB per month (to a maximum of 5GB) for a single database with 8x5 support. A 30-day free trial is available.
ObjectRocket is also available from Rackspace data centres in the US, UK and Hong Kong.