Friday, 26 March 2021 15:12

Oracle backs Red Bull Racing Honda F1 team Featured

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Four-time Formula 1 champion Red Bull Racing has chosen Oracle as its cloud infrastructure partner.

Formula 1 has been a data-driven sport for years, but the amount of data collected on the track during races and test sessions keeps increasing, and improvements in analytics mean it can be put to even better use.

Red Bull Racing and Oracle have already established a multi-year roadmap for on and off-track engineering operations that will take advantage of Oracle Cloud Infrastructure's artificial intelligence and machine learning capabilities.

Red Bull Racing Honda team principal Christian Horner said "This is a hugely significant partnership for Red Bull Racing Honda.

"Oracle is a massive organisation that has been at the forefront of technical innovation for more than four decades. As one of the industry's most recognised and trusted names in database management and cloud computing, Oracle brings huge capability, innovation, and expertise to many of the world's largest and most successful businesses.

"To be able to tap into that exceptional power and knowledge is a major step forward for our team. Oracle's expertise will touch many areas of the business from the development of major fan engagement and brand building mechanisms to providing rich new resources across the team, including within the engineering and design departments."

Oracle chief marketing officer Ariel Kelman said "Red Bull Racing didn't win multiple Drivers' Championships and Constructors' Championships in its relatively young existence without pushing boundaries.

"Oracle is committed to working with Red Bull Racing Honda to discover and create the technologies and designs that will allow it to surpass expectations and set new standards in Formula 1."

The partnership is also expected to pay dividends in terms of fan engagement and marketing through the use of Oracle's CX applications including Oracle Unity Customer Data Platform, Oracle CrowdTwist Loyalty and Engagement, and Oracle Responsys Campaign Management.

Red Bull Racing chief marketing officer Oliver Hughes, said "From a technology perspective, our engineering team can't wait to get their hands on the array of tools that Oracle have to offer in order to bolster our data science and AI teams with world-beating expertise."


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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