Monday, 10 November 2014 22:35

NZ cloud software vendor Psoda pursues growth through Macquarie


New Zealand cloud software vendor Psoda has expanded its presence in the Australian market in a new partnership with integrated hosting and telecommunications company, Macquarie Telecom, aimed at driving growth in Australia and the Asia Pacific region.

Under the partnership, Psoda’s  integrated project, program and portfolio management (PPM) software will be hosted at Macquarie Telecom’s Tier 3 data centre, Intellicentre 2(IC2) in Sydney.

Psoda CEO Bruce Aylward said the agreement enables Psoda to meet increasing demand from Australian clients for locally hosted access to its solutions.

Aylward said the company’s Australian customers are migrating into IC2 this week following a fortnight of configuration and fail-over testing. Psoda counts among its  existing Australian clients, the Department of Transport NSW, Chandler McLeod, The Sydney College of Law, and the Australian Curriculum, Assessment and Reporting Authority (ACARA).

According to Bruce Aylward, CEO of Psoda, hosting from IC2 removes potential data sovereignty, latency, and transparency issues, which were a major concern for a number of potential Australian customers.

“We’re looking to grow our presence in the Australian government and enterprise sectors. Hosting sensitive data internationally is a contentious issue for many organisations. The ambiguity of data sovereignty isn’t going to go away. By hosting at IC2 for our Australian customers we have removed this issue completely.

“We have aggressive growth plans for the Asia Pacific region and to make our mark we knew we had to prove our commitment to local businesses and government agencies. Removing all potential hosting barriers was an important first step.

“Hosting onshore with a partner who meets our high standards and who is ready to grow with us as our customer base expands, is critical to achieving success.”

Macquarie Telecom is Psoda’s first international hosting partner, and Aylward said the two companies will work together as Psoda continues to invest regionally, “capitalising on the growing demand for secure cloud-based project, program and portfolio management software”.

“Demand for our software is growing rapidly in Australia and we seem to have an offer that is unique. Our software enables customers to capture and align business ideas against strategic goals, while also helping bring the ideas to life.”

According to James Mystakidis, Group Executive of Hosting at Macquarie Telecom, Psoda is a challenger company in New Zealand with huge potential to shake-up the Australian SaaS landscape.

“To execute this expansion successfully, the team needs high levels of support, flexibility, and control so that the business can flourish when they’re not in Sydney.

“Macquarie Telecom will execute activity on behalf of Psoda through our remote hands service where our engineers and technicians make changes based on their instructions. They need this level of involvement as Psoda’s solution includes colocation and self-managed firewalls.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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