Thursday, 29 September 2016 14:31

KEMP says it's rhipe for Aussie cloud load balancing

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KEMP’s new consumption and licensing options for its virtual load balancers and ADCs will be delivered in partnership with Aussie company rhipe.

Asia-Pacific cloud channel company, rhipe, has added KEMP Technologies leading application delivery solutions to enable cloud service providers (CSPs) to offer highly available, scalable, and resilient enterprise applications to their customers.

The strategic partnership gives rhipe’s CSPs access to KEMP’s powerful Layer 7 load balancing and Application Delivery Controllers (ADC) technology to optimise application availability, scalability, security, management and performance in the cloud.

The new licensing offerings include Service Provider Licensing Agreement (SPLA), application user “per-seat,” and a variety of metered and tiered consumption-based options.  These new, flexible licensing models enable CSPs to deploy vital cloud IaaS application delivery without having to make a costly up-front investment in traditional, legacy hardware or virtual ADC appliances.   

KEMP is the only ADC appliance vendor to offer partners the opportunity to deliver on-demand cloud services with a per instance per month, per user per month, and flexible metered licensing options.

Dominic O’Hanlon, rhipe chief executive, said, “rhipe provides partners with a complete end-to-end Cloud solution, helping them grow and thrive in the emerging Cloud economy. Our latest strategic partnership with Kemp Technologies enables our more than 1,800 service providers across Asia Pacific to get access to advanced technology that optimises application delivery in the Cloud giving them yet another layer of sophistication and functionality to add to their toolset.”

KEMP software delivers the same powerful application delivery services and functionality across virtual, cloud, bare metal, and purpose-built hardware appliances.

Peter Melerud, chief marketing officer, KEMP Technologies, said, “rhipe represents a new generation of Cloud first distributors that are moving away from traditional hardware and software channel models as the market gravitates towards cloud adoption. As a software focused company with experience of over 40,000 deployments, KEMP is ideally placed to help rhipe MSPs and their customers get the most from their cloud infrastructure and deliver a reliable and optimised user experience every time.”

“Application delivery in the Cloud is increasingly in demand by partners and Kemp stood out as a company with advanced cloud-ready technology and an innovative approach to consumption and licensing. The biggest challenge is to stay ahead of emerging technology trends while navigating complex licensing structures and infrastructure requirements,” O’Hanlon said.

“What makes rhipe unique is that we are channel focused and cloud first and we are continually reinventing our value-add to drive success for partners. We are a recognised leader in subscription software licensing in Asia Pacific, enabling MSPs through the partner portal to purchase licenses and services, as well as get access to billing, provisioning, management and support through a simple dashboard,” he added.

In addition to its full range of Virtual Load Masters (VLMs) optimised for hybrid and public cloud environments, KEMP Technologies has also announced the release of KEMP360, designed to help customers simplify and streamline application delivery management across the traditional enterprise, while also supporting organisations migrating to virtualised and hybrid cloud environments.

Norbert Kiss, Kemp’s vice-president for Asia Pacific, said, “As built-in load balancing capabilities are extremely limited in Azure and other public cloud services, it is simply not feasible for many enterprises to move their workloads at scale to public cloud environments. KEMP’s virtual ADC products have all the rich features, functionality, and performance that you need to be able to truly enable and harness the benefits of these environments.”

As a Microsoft Cloud Service Provider (CSP) Tier-2 distributor, rhipe opens up exciting new markets for KEMP across the Asia Pacific region as a growing tide of companies look to migrate their applications to the Microsoft Azure public cloud platform.


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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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