Monday, 14 July 2014 16:48

Fujitsu spending $2 billion in cloud to get $3.5 billion in sales Featured


Fujitsu is investing US$2 billion over two years in its global cloud services in an initiative which it says is aimed at achieving cloud sales of US3.5 billon, or 350 billion yen in its own currency.

The Japanese giant has announced its planned $2 billion investment a year after globally launching the Fujitsu Cloud Initiative.

Cameron McNaught, Fujitsu Executive Vice President, Solutions, Global Delivery, says the company is strengthening its commitment to unlocking the business innovation, cost efficiency and agility benefits of cloud for its customers around the world.

According to McNaught, the company is well on its way to building one of the broadest portfolios of IaaS, PaaS, SaaS and Cloud Integration Services, committing to an investment in business innovation, social innovation and strengthening global delivery capabilities.

McNaught says Fujitsu has been busy bringing to market new offerings, deepening its deployments, and growing its customer base.

”Fujitsu has a vision of a Human Centric Intelligent Society, one where social and business innovation is driven by the intelligent use of information and communication technologies.

“We see cloud as the natural platform for delivering these new types of applications, which is reflected in both the increase we are seeing in cloud adoption and how it is becoming a standard part of IT service delivery models for many CIOs today. We also recognise that no single cloud service provider can meet all customer needs, so we are continuing to invest in our cloud integration services.”

McNaught cites research by analysts Frost & Sullivan predicting that the global cloud computing market is expected to reach approximately US$86 billion in 2016 from an estimated US$36 billion in 2013, and is expanding at a compound annual growth rate of 33.45. Frost & Sullivan also says that while PaaS continues to grow and SaaS remains the most popular cloud service offering with users, IaaS is expected to grow at 40% per annum for the 2013-2016 period.

McNaught says Fujitsu supports its customers and has strategic focus on broadening its cloud portfiolio, making it easy to adopt cloud alongside traditional, non-cloud systems and manage these consistently in a hybrid IT environment.

He says the company has continued to build on a solid foundation of delivering robust and innovative ICT solutions and services, which has now harmonised as Fujitsu continues to invest in its cloud portfolio to provide on a global basis offerings that have been developed and successfully deployed in different regions around the world.

Fujitsu lists highlights of its cloud initiative as:

•    Cloud IaaS Trusted Public S5: Globally available from seven data centres in six countries, with a 38% increase in capacity during 2013, and an additional 77%. planned for 2014 comprising two more data centre locations in the UK and USA. Customers frequently need a Disaster Recovery system for key applications, often within the same country to address issues of data residency. These new data centres will deliver trusted public cloud to meet such requirements

•    Cloud IaaS Private Hosted: Globally available with an 88% increase in capacity compared to 2012, four new data centres brought on-stream in Canada, Thailand, Spain and Portugal, as well as expansion of existing data centres in Australia, China and Finland, enabling significant sales success in 2013, particularly in the North American market. For 2014, Fujitsu has new IaaS Private Hosted deployments planned for two new locations in the USA (on the East and West Coast), plus additional deployments in six locations across Europe and Asia, as well as expansion in three existing geographies

•    Cloud PaaS RunMyProcess: Now rolled out globally as a key component of Fujitsu’s next-generation platform, systems integration and outsourcing businesses following the acquisition of RunMyProcess in April 2013. Based on a cloud platform that removes the technology barriers to digital transformation, Fujitsu is enabling its customers to rapidly create new connected systems that unlock the disruptive benefits of process digitisation across on-premise, cloud and mobile environments. The foresight of Fujitsu’s acquisition and the company’s resulting move towards enabling customers’ next-generation business models was recently recognised by the Frost & Sullivan 2014 Global Award for Customer Value Leadership. As part of the Fujitsu group, RunMyProcess has seen a significant increase in the size of customers adopting the platform, with recent roll-outs of the platform to tens of thousands of users globally

•    Cloud IT Management as a Service: Globally available, delivering the world’s only unified approach to IT Management as a Service – in partnership with CA Technologies. Generation 7.5 of the Monitoring service is now available and a new version of the Service Desk solution will be available in the second half of 2014, significantly extending the ability to deliver value and unified services management

•    Cloud Backup as a Service: Globally available delivering cloud-based backup services for cloud and non-cloud systems – in partnership with EVault. New functionality includes an appliance for cloud-connected data protection so that data can be stored in a specific location. This means customers can meet specific compliance and governance requirements for data and provides flexibility on how the data recovery solution is deployed.

As part of its private cloud infrastructure, McNaught says Fujitsu’s choice of solutions announced in November 2013 will be broadened during 2014 with further major announcements for solutions using Fujitsu, OpenStack and VMware software technology.

In a comment on Fujitsu’s cloud initiatives, Alexander Michael, Director of Consulting, ICT at Frost & Sullivan said:

“Fujitsu has established itself in the global cloud computing market with its diverse portfolio and attractive cloud offerings, in spite of the high competition. Fujitsu’s Cloud Initiative is redefining the cloud landscape – it allows for management of cloud and non-cloud services and is available on-premise or on the cloud.

“Given an end-to-end cloud services portfolio and unique value propositions, enterprises should definitely consider Fujitsu when evaluating cloud service providers.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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