CloudCentral says the deployment of a cloud-ready Ethernet fabric is key to enabling the company’s continued exponential growth while adhering to 24/7 service level agreements and containing operating costs.

Kristoffer Sheather, founder and CEO of CloudCentral, said compared to the company’s previous-generation data center network, the Brocade solution is incredibly easy to manage and to scale.

“The level of intelligent automation enabled us to slot it into our overall cloud architecture without fuss and it performs faultlessly, allowing us to focus on meeting customers’ evolving needs with new services.”

According to Sheather, organic growth from CloudCentral’s existing customer base, together with new wins, is driving expansion at an annual run rate of more than 50% and, “that in turn means we put a lot of focus on infrastructure reliability and streamlined operations.”

Sheather says that, since its foundation in 2010, CloudCentral has focused on offering local support and services to customers from Tier-3 Australian data centres to help ensure cloud performance, security, and data sovereignty. “The company’s innovative Cloud-in-a-Box platform provides customers with a pre-converged, tested, and validated environment to provision private cloud capacity, which has proven to have strong market traction among service providers, software developers, enterprises, and public sector organisations.”

Brocade senior director for Australia and New Zealand, Gary Denman said, “CloudCentral has been a genuine home-grown pioneer in the development of Australia’s cloud-based services market.”

Denman said to keep growing in the cloud-first era of application hosting, service providers like CloudCentral must be able to scale their entire cloud infrastructure—“compute, storage, security, and network—holistically and without compromise. That’s where Brocade’s technology for the New IP pays huge dividends.”