Wednesday, 24 July 2019 10:26

Cloud technology delivers $9.4 billion to Australian economy: report Featured

Cloud technology delivers $9.4 billion to Australian economy: report Image jscreationzs,

Cloud technology has delivered $9.4 billion in productivity benefits to the Australian economy in the past five years, a newly released research report claims.

The report, by Amazon Web Services and Deloitte Access Economics — The Economic Value of Cloud Services in Australia' — covering 500 Australian businesses using cloud services, found that 78% of businesses had already increased their productivity by consolidating IT infrastructure and streamlining processes using cloud services.

And this is despite more than half (57%) of the businesses surveyed only adopting the cloud technology recently – or between one and three years at the time of the survey.

According to the report, cloud service uptake is growing rapidly, with 42% of businesses currently using at least one paid service, compared with 31% in 2016, but there is still significant room for growth.

The report also found that the main drivers for cloud adoption in Australian businesses are the improvement of customer service, and the desire to remain competitive, with each selected by over a third (38%) of respondents.

And more broadly, 7 out of 10 businesses said they have experienced direct benefits from using cloud services such as scalability and achievement of business strategies.

AWS Commercial director for Australia and New Zealand, Adam Beavis said, “Access to cloud computing is changing the way Australians do business by opening up new market opportunities and allowing entrepreneurs to bring new ideas and innovations to life”.

“Our customers are not only migrating to cloud for better compute power, storage, and security, but to use data analytics to improve their own customer experience.

“For example, Airtasker, an online platform that connects people who need to outsource tasks, created a chatbot, which pulls in external data from sources such as Wikipedia to learn about current trends and terminology so it can provide more efficient and relevant responses to user requests.”

Deloitte Access Economics partner, and report principal author, John O’Mahony, said, “Our analysis shows there are clear benefits for Australian businesses that use cloud services.”

“From a technology perspective, cloud can deliver cost savings, but it also allows businesses to be agile and elastic by accessing and scaling resources up and down as required.

“This means they can better manage peaks in customer demand, easily expand to new markets, and innovate with new technologies on a small scale before rolling out widely across the business.”

The research also revealed 41% of businesses have seen an increase in non-IT staff since cloud adoption, which has been driven by the need to hire more employees to keep up with business growth and transition to new business models.

However, the two biggest barriers to adoption are challenges in educating staff on cloud and migrating from legacy technology, each cited by 37% of respondents.

“AWS has seen great results when we work with customers and our extensive partner network to upskill and train their teams. For example, at National Australia Bank, the NAB Cloud Guild has certified more than 500 bank employees from a wide cross-section of functions in AWS skills, which has helped to significantly lift the company’s cloud knowledge,” Beavis said.

“The skilled workforce has helped the company drive an average of 30% to 40% in cost reductions when moving workloads to the cloud.

“Our goal is to help even more Australian businesses succeed, innovate, and lower operating costs with AWS to help transform our nation into the digital powerhouse we know it can be,” Beavis concluded.

Deloitte also cites a report from the Australian Bureau of Statistics which notes the use of cloud per industry:

  • Information, media, and telecommunications industry – 64%
  • Mining – 53%
  • Healthcare and social assistance – 45%
  • Retail trade – 42%
  • Agriculture, forestry, and fishing – 25%
  • Transport, postal, and warehousing industries – 29%


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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