Tuesday, 31 March 2020 14:39

Cloud platforms: what happens if they stop working?

Steve Coad, Cohesity Steve Coad, Cohesity

GUEST OPINION by Steve Coad, Cohesity: The growth and development of cloud platforms and services has had a profound and long-lasting impact on corporate IT. Rather than having to deploy and manage complex infrastructures, organisations are now able to ‘rent’ capacity and capability as required.

The trend started early this century when cloud applications such as Salesforce, Google Apps and NetSuite gained attention. During the 2010s, usage blossomed as organisations adopted a ‘cloud- first’ strategy and made use of platforms like Amazon AWS, Microsoft Azure and Google Cloud to test and run services.

Now, in the 2020s, businesses are harnessing their existing cloud investments, formalising multi- cloud and hybrid cloud strategies, and clawing back control via consoles that offer visibility and manageability over increasingly disparate infrastructures.

Today, the question being asked is more likely ‘why not cloud?’ than ‘why cloud?’ It’s become default deployment mode for new IT, however this doesn’t mean that it carries no risk. In tandem to this pace of IT change has been a rapidly evolving cyberthreat landscape that now can undermine security on every infrastructure imaginable.

The cloud is not bullet proof

Cloud computing is mushrooming and we’re entering a new era where tactical investments are becoming strategic. Organisations now depend on cloud services, even if users don’t realise where their data is residing or travelling at any given point in time. They are happy in the belief that their data is somehow safe and looked after by the internet and cloud giants. However, there is one big question: what happens when it all goes down?

Cloud services are certainly not immune from outages, hacking, acts of God or worse. During 2019, Office 365 Exchange Online went down, shortly followed by other Microsoft services. Then there was Google Gmail and Drive, Azure, Google Cloud, Salesforce, AWS and more consumer platforms such as Facebook, Instagram, and Apple Cloud. If these mega-forces can go down, anything can, so we need to have a plan to rapidly restore when the worst-case scenario strikes.

Sharing responsibility

The truth of the matter is that cloud security is a shared responsibility. In an effort to educate cloud customers on what's required of them, cloud provider giants have created a cloud Shared Responsibility Model (SRM).

In essence, the SRM denotes that customers are responsible for protecting the security of their data that resides in the cloud, just as they are responsible for it on-premises. Customers are wholly responsible for protecting the security of their data and identities, on-premises resources, and the cloud components they control.

Security for the cloud

What’s therefore required is a web-scale design that can consolidate workloads, data, and apps onto one platform for recovery. This moves companies away from being vulnerable to a single point of failure and makes their overall infrastructure more resilient. Today, having a recovery backstop for if (or when) your cloud service provider has an outage is important for both business continuity and regulatory governance.

The conversation around securing enterprise data and infrastructure has inevitably shifted with cloud services arriving and maturing, and has now moved on. How a customer manages their data both on-premises, in the cloud and the edge and the subsequent protection dictates the success of their IT strategy.

It’s important to consider the implications of a cloud outage well before such an event occurs. Failure to take pre-emptive steps could result in significant business disruption and a major hit to the bottom line.

Making use of cloud resources is a powerful choice for organisations, but they need to remember that they can’t also outsource responsibility for security. How would you fare if your cloud provider went dark?

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Staff Writer

ITWire has a variety of guest journalists and contributors posting on a regular basis. They are used as overflow for big news days and big news weeks.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News