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Salesforce.com going social with Salesforce Communities

Salesforce Communities brings private social networking to Salesforce.com users.

Although Salesforce Communities won't be generally available until the second half of 2013, Salesforce.com is already spruiking its merits.

The idea is to make social networking features such as profiles, real-time feeds, trending topics, recommendations and influence measurement available on Salesforce.com alongside business information and processes.

Company officials say this will allow users to provide a more unified customer experience, as well as connecting with partners and external communities.

One early adopter is GE Capital.

"Our goal was to build deeper relationships with our mid-size business partners across the world, and be seen as builders, not just bankers," said global marketing vice president Ian Forrest.

"With Access GE built on Salesforce Communities, we have deployed more than 50 custom communities, leading to stronger partnerships with companies."

Salesforce Chatter senior vice president Doug Bewsher said "Today, more than ever, companies need to put customers at the heart of their business.

"With Salesforce Communities, enterprises will be able to break the boundaries of their companies, connecting them much closer to their customers and partners."

Pricing will be announced on general availability.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.