Wednesday, 17 March 2021 10:21

OPPO Australia bid to raise awareness of danger to Great Barrier Reef

Image taken using an OPPO Find X3 Pro. Image taken using an OPPO Find X3 Pro. Supplied

The Australian arm of Chinese smartphone vendor OPPO has partnered with the non-profit organisation The Reef Restoration Foundation to build an augmented reality app to raise awareness of the necessity to save the Great Barrier Reef.

The Recolour The Reef app shows a 3D digital rendering of the coral networks that constitute the reef, OPPO Australia said in a statement on Wednesday.

It can be downloaded from both the Google PlayStore and Apple's AppStore.

For each download, the company says it will give $1 to the RRF.

OPPO Australia managing director Michael Tran said: "At OPPO, we are committed to exercising our corporate social responsibility to address both local and global environmental challenges to proactively make a positive change.

reef render

A close-up of an image from the app. Supplied

"Last year, the Great Barrier Reef experienced its third major bleaching event in the past five years. Reef Restoration Foundation is growing and planting coals that are naturally more resilient for regenerating degraded reefs.

"We saw this partnership as an opportunity to amplify the restoration efforts of this community-based organisation that is dedicated to preserving this natural wonder that is part of our national identity."

RRF chief executive Ryan Donnelly said: "The partnership with OPPO Australia is a very exciting and important collaboration. The AR app is an education and awareness tool. People only want to protect the things they know about.

"We are trying to generate hope and there's a realistic optimism around the Great Barrier Reef if people are prepared to act."

RRF's target is to produce a million new corals on the Great Barrier Reef by 2026.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News