Tuesday, 01 November 2005 11:00

Yahoo! ANZ and ninemsn in business directory JV

By
Customer acquisition and information gatherer Acxiom has been commissioned for a joint venture between Australia's two largest information portals Yahoo! ANZ and ninemsn, to persuade all Australian businesses to list on both websites.

The joint effort between the two giant Australian online companies involves Acxiom working on behalf of both companies using marketing collateral co-branded with Yahoo! ANZ and ninemsn, which contains copy and a form soliciting Australian businesses to update their information for a free listing on the sites. Businesses are also offered the option of spending money to gain a more prominent listing.

The form states: "Yahoo! Australian & NZ and ninemsn are working with Acxiom on updating business data.The aim is to list every Australian business on their websites. Your business and all your branches and franchises will be listed. Our task is to ensure that all your information is listed and categorised correctly on both sites."

Apparently, a joint venture between Yahoo! ANZ and ninemsn in Australia had been rumoured but the Acxiom campaign appears to have confirmed the rumour as fact. With an up to date directory of local businesses on two of the most popular sites in Australia, the implications for Sensis' online Yellow Pages and White Pages directories could be dramatic. However, Sensis is pushing ahead with its own plans for next generation online directories in the mobile space. More on this tomorrow.


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Stan Beer

Stan Beer assists with Digital Advertising installation and monitoring of advert performance. With 35 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications. Any previous news story submissions should be director to editor@itwire.com and advertising enquires to andrew.matler@itwire.com

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