Tuesday, 01 November 2005 11:00

Yahoo! ANZ and ninemsn in business directory JV

Customer acquisition and information gatherer Acxiom has been commissioned for a joint venture between Australia's two largest information portals Yahoo! ANZ and ninemsn, to persuade all Australian businesses to list on both websites.

The joint effort between the two giant Australian online companies involves Acxiom working on behalf of both companies using marketing collateral co-branded with Yahoo! ANZ and ninemsn, which contains copy and a form soliciting Australian businesses to update their information for a free listing on the sites. Businesses are also offered the option of spending money to gain a more prominent listing.

The form states: "Yahoo! Australian & NZ and ninemsn are working with Acxiom on updating business data.The aim is to list every Australian business on their websites. Your business and all your branches and franchises will be listed. Our task is to ensure that all your information is listed and categorised correctly on both sites."

Apparently, a joint venture between Yahoo! ANZ and ninemsn in Australia had been rumoured but the Acxiom campaign appears to have confirmed the rumour as fact. With an up to date directory of local businesses on two of the most popular sites in Australia, the implications for Sensis' online Yellow Pages and White Pages directories could be dramatic. However, Sensis is pushing ahead with its own plans for next generation online directories in the mobile space. More on this tomorrow.

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Now’s the Time for 400G Migration

The optical fibre community is anxiously awaiting the benefits that 400G capacity per wavelength will bring to existing and future fibre optic networks.

Nearly every business wants to leverage the latest in digital offerings to remain competitive in their respective markets and to provide support for fast and ever-increasing demands for data capacity. 400G is the answer.

Initial challenges are associated with supporting such project and upgrades to fulfil the promise of higher-capacity transport.

The foundation of optical networking infrastructure includes coherent optical transceivers and digital signal processing (DSP), mux/demux, ROADM, and optical amplifiers, all of which must be able to support 400G capacity.

With today’s proprietary power-hungry and high cost transceivers and DSP, how is migration to 400G networks going to be a viable option?

PacketLight's next-generation standardised solutions may be the answer. Click below to read the full article.


WEBINAR PROMOTION ON ITWIRE: It's all about webinars

These days our customers Advertising & Marketing campaigns are mainly focussed on webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://www.itwire.com/itwire-update.html and Promotional News & Editorial.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

We have a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you.


Stan Beer


Stan Beer co-founded iTWire in 2005. With 30 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.

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