Friday, 26 March 2010 16:32

Williams F1 uses AT&T Synaptic Hosting


The AT&T Williams Formula 1 team is using AT&T's Synaptic Hosting service to help cope with massive peaks in web site traffic.

AT&T has been a major sponsor of the Williams Formula 1 team since early 2007, and part of the arrangement involves the delivery of communications and IT services.

One of the characteristics of major sport-related sites is that they experience extreme swings in traffic. The Williams site is no exception, with peaks occurring around each race on the F1 calendar.

To help cope with this, AT&T has moved the Williams site to its Synaptic Hosting service to ensure the necessary processing power and bandwidth is available to meet the demand.

The difference between Synapic Hosting and other on-demand hosting services is that AT&T's servers are logically in the MLPS cloud and physically colocated at network nodes, explained AT&T Australia sales manager Martin Creighan. Thus the processing actually takes place at the network nodes.

Prior to this weekend's Melbourne Grand Prix (the second round of the 2010 season), the Williams site had already served 312,000 visitors and one million page views since the beginning of the year.

Synaptic Hosting isn't the only AT&T service picked up by Williams this year - see page 2.

The expanded use of video on the site has also led to the use of AT&T's Intelligent Content Distribution Service (ICDS), which replicates the content to the company's data centres around the world, ensuring good performance wherever the site is accessed.

"AT&T's Synaptic Hosting solution is our preferred technology for hosting the new web site because this can grow with the future demands of our media department and their vision for providing the most informative and popular site in Grand Prix racing," said Williams F1 IT manager Chris Taylor.

"The Synaptic Hosting model provides a more flexible approach to web hosting with the ability to flex its resources such as CPI, memory and bandwidth as and when required such as the lead up to the new season or particular event," he added.


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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