The TIO launched the new branding and website on Wednesday and in its announcement said the changes aligned the organisation’s image with its purpose – to provide a fair, independent and accessible dispute resolution service for consumers and the telecommunications industry that complies with the benchmarks for industry-based customer dispute resolution.
According to the TIO, the new brand and logo are designed to unify its “diverse stakeholder community and represent all parties in the complaint resolution process".
“The new logo embodies the sustainability and resilience of the organisation, now in its twenty-sixth year, while the earthy colour palette is reflective of the fair, independent and grounded mindset required to successfully resolve complaints," the TIO notes.
“The development of this brand has been a journey of reflection: Where have we come from as an organisation? How do we want to be perceived? It’s about providing a dispute resolution service for all.”
The TIO says the new website will also improve the way phone and Internet providers access information on complaints and online training.