Friday, 19 March 2021 11:02

Sentrian rings in the new year with new telephony service -modernising business telecommunications in the ever changing workplace

By Sentrian
Rob Wilkinson, Sentrian’s Head of Business Development Rob Wilkinson, Sentrian’s Head of Business Development

COMPANY NEWS: Sentrian have operated for 28 years providing IT managed services to small and medium-sized businesses across Australia. Sentrian isn't just a telephony brand - they’re an integrated IT services brand, with a clear focus to help small and medium Australian businesses build, rebuild, evolve and manage their organisation's IT.

Sentrian was born in the technology age. The company’s goal is to create a flexible and collaborative tech environment for their people all whilst keeping downtime, disruptions and tech headaches to an absolute minimum.

The telecommunications specialist is excited to announce their new expanded offering for businesses in the market. In a world where telephony is being subsumed into IT at an ever-growing pace, Sentrians' new services are designed to elevate companies from simply communicating with each other to collaborating. The key to this is seamless, integrated solutions.  “Businesses don’t have to do away with old telephony, we want them to be able to integrate it into the new technologies that they continue to turn to as a way of expanding their platforms,” states Rob Wilkinson, Sentrian’s Head of Business Development. 

At the helm of this offering is Sentrian’s Microsoft Teams and calling package which allows businesses to add phone calls directly to their pre-existing Office 365 Solution. Collaboration apps such as Teams have experienced a surge in uptake as COVID defined a new market of work from home and remote users. The platform is said to have seen an increase of users from 20 Million world-wide in November 2019 just prior to the pandemic to over 115 Million at the same time in 2020*.

As COVID continues to shape the way we now work, interact and conduct business, Sentrians' offering of phone calls from this primary communication platform is cutting edge in the industry. The innovation allows users to switch effortlessly between devices and truly is the pinnacle of all-in-one collaboration programs. “Office365 is familiar and well received by businesses worldwide, we are simply amplifying the platform so your business can work smarter, not harder,” says Wilkinson

Sentrian have identified that for small to medium business telephony is considered a commodity item and is often a purchase decision driven by cost.  The company notes though that as businesses turn to platforms such as Office 365, the focus is less cost-driven. While the ability to make and receive calls is still generally viewed as a commodity, mobility and tools integration are probably viewed as equally important. The Office 365 calls solution is offered as a subscription-based model, negating the often-expensive up-front costs associated with implementing a new IT solution. “As this market is already comfortable with subscription models, call packages will be attractive to provide cost certainty. Value is seen in combining collaboration tools including chat, video conferencing, and IP telephony into one tool”

Sentrian’s Teams offering is complemented by the option of SIP Trunking which allows businesses the flexibility to only pay for the lines they need. The fully customisable solution ensures that businesses can upscale and build a package that supports their individual business needs whilst remaining cost-effective. Sentrian offers both managed and unmanaged solutions, but stress for those clients who choose an unmanaged plan that help is never far off, as support is available on an ad-hoc basis for those who need it. Again, the key is the flexibility and capability with the platform available on numerous devices or in combination.

Sentrian offers an alternative to Australia’s major telco’s in both market segments for telephony and connectivity as a boutique company. Sentrian’s approach is to provide scalable, flexible options to their customers with quality service at the forefront. The specialists continue to deliver on this promise by remaining a boutique operator. 

The company prides themselves on:

  • Being a smaller supplier, meaning clients are not a rounding error on the telco’s spreadsheet.
  • Maintaining their reputation for great client communication, something often thought to be missing from the major telcos.
  • Being a relationship-driven organisation with direct contact to account management and technical teams.
  • Having less red tape and quicker response times 
  • Being an Australian based company with local support teams.
  • Being able to provide end-to-end services for connectivity solutions
  • Being a Tier One Microsoft CSP

Sentrian aims to keep their customers connected and by being at the forefront of innovations such as the Teams call plan offerings, they truly are giving their customers exactly what they want in today’s working environment – collaboration, integration, and consideration.

(*https://www.businessofapps.com/data/microsoft-teams-statistics/)


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