Wednesday, 06 November 2019 19:41

Optus ramps up support for small business with rollout of new initiatives Featured

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Optus CEO Allen Lew in Rockhampton on tour of North Queensland Optus CEO Allen Lew in Rockhampton on tour of North Queensland

Optus has unveiled a suite of initiatives it says are designed to support small businesses to improve their operations, growth and profitability by better harnessing the power of Apple devices.

Allen Lew, the chief of Australia’s second largest telco, announced the initiative on Wednesday when visiting Townsville as part of a regional visit to Central Queensland, demonstrating how customers can use iPhone, iPad and Apple Watch.

Lew said devices like iPhone, iPad and Apple Watch are frequently chosen by businesses large and small — to run their businesses more effectively.

“More than 2 million small businesses underpin the Australian economy – a third of those are in regional Australia. It is in the national interest to help small businesses adopt and master technology to run the best business possible,” Lew said.

“Small business operators make their technology choices just like individual consumers, but the reality is that they have very different needs to you or I. Simply buying a device off the shelf, charging it up and switching it on won’t help a small business unlock its full potential.

“Small business customers need support to start their business, save time, save money, be more productive and collaborate better and Optus is here to help you do this.”

Lew said Optus will roll out 220 small business zones in stores across Australia with each zone to be led by an Apple-trained small business specialist.

“We will help small business operators unlock the full potential of their iPhone, iPad, Apple Watch and apps so they can easily quote on a job, improve cash flow with simple invoicing, allocate tasks on the go or take immediate payment when work is complete.

“We believe small businesses need this type of support, so rather than simply selling a device and wishing them the best, we want to make it simple for our customers to get the help they need in store,” Lew said.

Optus will roll out the specialist business zones throughout November, and the telco says small business customers who require additional support with their iPhone, iPad or Apple Watch — or need to get in and out of a store quickly — can access a series of video tutorials that demonstrate how to use free, native small business apps on their Apple devices.

Under the rollout, Optus domestic call centre support for regional small business customers will be available for service and account queries.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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