Tuesday, 14 July 2020 10:20

Optus launches new ‘intelligent’ enterprise network platform


Optus Business has announced a new intelligent generation platform - Liquid Infrastructure - that it says helps enterprises configure their networks in as little as five minutes, and scale network capacity “up and down in a few clicks”.

The telco says Liquid Infrastructure enables networks to behave in an intelligent way, with enterprises able to access bandwidth dynamically as their network demand surges – “bringing more agility and flexibility to their digital transformation and the way they serve their customers”.

According to Chris Mitchell, Optus Business Managing Director, Optus is redefining the way network services are delivered to enterprises.

“Spikes in network usage are a leading cause of network congestion and customer dissatisfaction. Whether it is an online retailer struggling with a seasonal surge of new orders or an enterprise losing control of their networks through unforeseen digital projects, Optus Liquid Infrastructure can solve these problems by providing the required higher network capacity for a short period of time and within budget constraints,” Mitchell said.

Optus says up until now, managing dynamic changes to networks has been very complex and time-consuming due to the numerous manual interactions required - but with Liquid Infrastructure’s single online interface, a customer can design their network to flex based on commercial and performance thresholds set in the Liquid Infrastructure portal.

“Enterprises can move from a static, labour-intensive network, to a network that intelligently flows and adapts to meet the growing digital demands of their customers and employees”, Mitchell said.

“Digital transformation requires a highly agile network that can cater for unforeseen demands. Our innovative solution leverages SDN technologies and will shape a simpler and improved customer experience.”

Available now, Optus says Liquid Infrastructure offers a “robust, scalable platform that delivers critical network services when and where they are needed”.

“Embedded with network visibility and intelligence, the platform integrates Optus’ industry-leading data network infrastructure with software-defined networking technologies to provide customers with an on-demand network, greater productivity and potential cost savings,” Optus says.

After launch, Optus announced that it plans to expand the Liquid Infrastructure portfolio to enable multiple SDN functions on the network.

“This will allow us to provide customers with powerful and complimentary services within the Liquid Infrastructure framework, including integration and orchestration with edge SD-WAN solutions, network-based services, security services, cloud services, plus management and analytics capabilities,” Optus concluded.

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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